# Soft-Blur Lip Liners Refy's Blur Liner Needs No Blending Thanks to a Soft Domed Tip By Laura McQuarrie | Published 2024-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/refys-blur-liner References: [byrdie](https://www.byrdie.com/refy-blur-lip-liner-launch-review-8708963) & [refybeauty](https://refybeauty.com/products/blur-liner#27315893698699)  Unlike conventional lip liners with pointed tips, [Refy's](https://www.trendhunter.com/trends/refy) Blur [Liner](https://www.trendhunter.com/trends/maracuja-juicy-lip-stain-liner) boasts a domed tip that effortlessly creates the illusion of fuller lips with a soft-blurred edge. This lightweight, soft matte liner boasts a cruelty-free and vegan formula and blurs as it fills in the lip line, meaning no smudging is needed after applying. The sought-after just-been-kissed look has inspired brands to create [soft-blur lip products](https://www.trendhunter.com/trends/cloud-touch-finish-collection), drawing influence from the effortlessly chic style of French women and the radiant, youthful aesthetics of K-pop idols. Refy co-founders Jess Hunt and Jenna Meek told Byrdie, “Blur Liner is the only Lip liner on the market that creates a fuller lip with no need to blur, soften, or blend." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 48% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Effortless Beauty Aesthetics:** The rise of soft-blur lip products caters to consumers seeking the natural and effortlessly chic look inspired by French style and K-pop aesthetics. - **Cruelty-free & Vegan Cosmetics:** Growing consumer demand for ethical beauty products is driving innovation in cruelty-free and vegan formulations, such as the one found in Refy’s Blur Liner. - **Innovative Applicator Design:** The adoption of domed tip applicators in lip liners signifies a shift towards user-friendly designs that enhance ease of use and create superior cosmetic effects. ### Who This Affects Most - **Beauty & Cosmetics:** The beauty industry is increasingly focusing on multifunctional makeup products that offer simplicity and superior results, as seen in Refy’s Blur Liner. - **Ethical Consumer Goods:** Ethical consumerism in the cosmetics industry is fostering innovation in cruelty-free and vegan products to meet rising ethical standards. - **Personal Care Tools:** The personal care tools market is seeing innovative enhancements with the introduction of user-friendly product designs that streamline the application process while achieving professional results. ## Related on Trend Hunter - [Two-in-One Lip Liners](https://www.trendhunter.com/trends/lip-cheat-contour-duo.md) - [Neutral Lipliner Shades](https://www.trendhunter.com/trends/the-overliner-lip-liner.md) - [Soft-Focused Pillowy Lipsticks](https://www.trendhunter.com/trends/cloud-whip-blurring.md) - [Multidimensional Natural Lip Liners](https://www.trendhunter.com/trends/lip-line-enhancing-pencils.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md) - [pH-Activated Lip Pencils](https://www.trendhunter.com/trends/phlip-liner-personal-lip-contour.md) - [Versatile Lip Products](https://www.trendhunter.com/trends/signature-lip-sheer.md) - [Crayon-Style Hybrid Makeup Products](https://www.trendhunter.com/trends/lipstick-liner.md)