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# Itemized Portrait Photography
Refuse by Eduardo Hernandez Showcases a Slew of Products

By Meghan Young | Published 2013-11-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/refuse-by-eduardo-hernandez
References: [behance.net](http://www.behance.net/gallery/REFUSE/370508)

The photo series titled Refuse by Eduardo Hernandez, a photographer based in Monterrey, Mexico, embraces the recent phenomenon of itemizing one's belongings in order to document them in a tediously tidy way. Although very much about a consumer lifestyle, these images shakes things up a bit by adding the person (or people, in one case) who owns the items into the mix.

Shot for Cadena+Asoc. Branding, Refuse by Eduardo Hernandez focuses on a fun beach theme, which is perfect for those who are looking to escape the winter blues in the Northern Hemisphere. Created in collaboration with Lucas Lucas & Screw., showcase everything from scuba diving gear to fresh fruits and even the odd cleaning product. The images are eye-catching.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Itemized Belongings:** There is a growing trend of itemizing one's belongings to document them in a neat and organized way, presenting an opportunity for innovative storage solutions.
- **Incorporating People:** The trend of adding the person who owns the items into itemized photography creates a unique storytelling element, suggesting potential for personalized branding and customization.
- **Beach-themed Product Showcases:** The use of a fun beach theme in product photography offers opportunities for marketing summer-related products and creating engaging visual content.

### Sectors Adopting This

- **Storage Solutions:** The growing trend of itemizing belongings opens up opportunities for innovative storage solutions that help people organize and showcase their possessions.
- **Personalized Branding:** Incorporating people into itemized photography presents opportunities for brands to create personalized and customized products and experiences.
- **Product Marketing:** Beach-themed product showcases in photography provide opportunities for brands in the travel, leisure, and retail industries to attract consumers with summer-related products.

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