# European Refurbished Tech Retailers Refurbed Offers Refurbished Electronics in Vienna and Beyond By Jana Pijak | Published 2023-06-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/refurbed References: [refurbed.at](https://www.refurbed.at/)  Vienna-based startup Refurbed offers a wide range of meticulously refurbished electronics devices. The brand is a European leader in the market -- a sector continuing to gain popularity as a result of consumer desires for more affordable and sustainable alternatives to buying new. Refurbed offers [refurbished smartphones and laptops](https://www.trendhunter.com/trends/refurbished-steam-deck-oled), providing more people access to budget-conscious electronics. The company is working to expand, with a focus on quality and comprehensive warranties, helping to ensure trust and longevity. Its success aligns with rising consumer preferences for [responsible consumption](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) and a lower environmental footprint. By bridging sustainability and affordability, Refurbed aims to reshape the tech industry and contribute to the [reduction of electronic waste](https://www.trendhunter.com/trends/tech-take-back-box) -- a rising issue that is impacting the masses globally. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 42% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Rise of Refurbished Electronics:** The growing popularity of refurbished electronics presents an opportunity for retailers to tap into the market of consumers seeking more affordable and sustainable alternatives to buying new. - **Responsible Consumption:** The increasing focus on responsible consumption offers opportunities for brands to cater to consumers' desires for products that have a lower environmental footprint and contribute to sustainability. - **Tech Industry Reshaping:** The combination of sustainability and affordability in the refurbished tech market is disrupting the tech industry and forcing traditional retailers to reassess their business models. ### Who This Affects Most - **Refurbished Electronics Retail:** The refurbished electronics market offers retailers the chance to serve a growing customer base that seeks affordable and sustainable alternatives to buying new. - **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of responsible consumption by offering more refurbished options, aligning with consumer preferences for sustainability. - **Electronic Waste Management:** The rise of refurbished tech presents an opportunity for the electronic waste management industry to partner with retailers and help reduce the global impact of electronic waste. ## Related on Trend Hunter - [India-Based Refurbishing Brands](https://www.trendhunter.com/trends/refit-global.md) - [Digital Refurbished Marketplaces](https://www.trendhunter.com/trends/backmarket.md) - [Refurbished E-Commerce Marketplaces](https://www.trendhunter.com/trends/ebay-refurbished.md) - [Streamlined Used Tech Retailers](https://www.trendhunter.com/trends/its-worth-more.md) - [Accessible Refurbished Laptops](https://www.trendhunter.com/trends/framework-1.md) - [Refurbished Modular Phones](https://www.trendhunter.com/trends/fairphone-3-1.md) - [Second Hand Gaming Retailers](https://www.trendhunter.com/trends/second-hand.md) - [Refurbished Item Retailer Initiatives](https://www.trendhunter.com/trends/walmart-restored.md) - [Refurbished Aerial Drones](https://www.trendhunter.com/trends/dji.md)