# Easy-Access Donation Buttons Google Added a 'Donate' Button to Help Aid in the Refugee Crisis By Christopher Magsambol | Published 2015-09-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/refugee-crisis References: [wired](http://www.wired.com/2015/09/google-donate-refugee/?mbid=social_twitter) & [onetoday.google](https://onetoday.google.com/page/refugeerelief) [Google](https://www.trendhunter.com/trends/search-engine-1) has made it easier to donate to the current migrant and refugee crisis through a new 'donate' button. The button is bannered under the search and address bar, making giving to charity possible with only a few clicks of one's mouse. Google also has a separate website for its humanitarian causes which provides links to other initiatives the tech giant is involved in. Also, additional information on the specific organizations like Doctors Without Borders and Save the Children are made available to those browsing the platform. Google also recently announced that it will [match its donations](https://www.trendhunter.com/trends/giving-integration) until its goal of 11 million dollars is received. As it stands, Google is well on its way to achieving its goal, providing immense aid to the migrant and refugee crisis all over the world. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 52% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Easy-access Donation:** Implementing easy-access donation buttons on websites and platforms can encourage more people to donate to charitable causes. - **Corporate Social Responsibility:** Companies can follow Google's lead by incorporating corporate social responsibility initiatives to address global humanitarian challenges. - **Matching Donations:** Matching donations made by customers or employees can significantly increase the impact of charitable contributions. ### Sectors Adopting This - **Technology:** Technology companies can integrate easy-access donation buttons into their products and services, making it easier for users to contribute to charitable causes. - **Non-profit:** Non-profit organizations can leverage matching donations to attract more donors and increase the overall funds raised for their initiatives. - **Corporate:** Corporate entities can prioritize corporate social responsibility by supporting humanitarian causes and implementing easy-access donation buttons on their websites. ## Related on Trend Hunter - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Inclusive Digital Platform Experiences](https://www.trendhunter.com/trends/inclusive-assistance.md) - [Charity Matching Tools](https://www.trendhunter.com/trends/givinggpt.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Advanced Image-Searching Features](https://www.trendhunter.com/trends/google-4.md) - [Asian-Owned Search Tags](https://www.trendhunter.com/trends/google-3.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md)