# Drink-Ordering Fridge Magnets Campari's NFC-Enabled Refrigerator Magnet Helps to Place Orders By Laura McQuarrie | Published 2018-01-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/refrigerator-magnet References: [campariamerica](http://campariamerica.com/out-of-espolon-tequila-or-aperol-touch-your-phone-to-your-new-campari-america-refrigerator-magnet-to-automatically-order-more/) In a similar way that [Amazon](https://www.trendhunter.com/trends/samsung-family-hub) launched the IoT Dash Button so that Prime members could easily reorder their favorite products, Campari is now introducing a NFC-enabled fridge magnet that helps consumers effortlessly place product orders. Campari America partnered with Thin Film Electronics to create a magnet that could be used for instant ordering through the online liquor store [Drizly](https://www.trendhunter.com/trends/drizly-gift-registry). To make the most of the magnet for on-demand ordering, consumers are able to tap their smartphone to the magnet to be directed to a product page on Drizly. From there, consumers are able to effortlessly place an order for everything from [Wild Turkey Bourbon](https://www.trendhunter.com/trends/austin-nichols-archives) to SKYY Vodka or another product from Campari America's wide range. In all, six branded smart magnets are available for instant ordering. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Nfc-enabled Convenience:** Opportunities to develop NFC-enabled devices or tools that make ordering products more convenient for consumers. - **On-demand Ordering:** Growing trend of providing consumers with the ability to instantly order products with a simple tap of their smartphone. - **Iot-enabled Products:** Increasing demand for smart devices that integrate with online platforms for seamless e-commerce experiences. ### Sectors Adopting This - **Beverage:** Developing innovative ways to enhance convenience and streamline ordering processes for beverages. - **Technology:** Creating IoT-enabled devices and tools that improve the convenience and ease of purchasing products. - **E-commerce:** Providing platforms and services that enable on-demand ordering and seamless purchasing experiences. ## Related on Trend Hunter - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md) - [Accessible RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one.md) - [Shoppable Fridge Screens](https://www.trendhunter.com/trends/samsung-5.md) - [AI-Driven Robotic Beverage Machines](https://www.trendhunter.com/trends/robotic-beverage-machine.md) - [Compact Connected Drink Fridges](https://www.trendhunter.com/trends/rocco-super-smart-fridge.md) - [NFC-Enabled Whiskey Bottles](https://www.trendhunter.com/trends/one-cask-at-a-time.md) - [Sleek Contemporary Smart Fridges](https://www.trendhunter.com/trends/super-smart-fridge.md) - [Magnetic Drinkware Accents](https://www.trendhunter.com/trends/drink-gems.md)