# Refrigerated Oat Bars These Refrigerated Oat Bars Feature Whole Grain Oats & No-Added Sugar Icing By Laura McQuarrie | Published 2023-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refrigerated-oat-bars References: [prnewswire](https://www.prnewswire.com/news-releases/once-upon-a-farm-disrupts-the-kid-snacking-category-again-with-launch-of-their-new-refrigerated-oat-bars-301939740.html) & [onceuponafarmorganics](https://onceuponafarmorganics.com/products/refrigerated-oat-bar-strawberry-2?variant=40527554281554)  [Once Upon a Farm](https://www.trendhunter.com/trends/softbaked-bars-for-kids) is well-known for sharing cold-pressed whole fruits and vegetables by the pouch, and now the brand is exploring a new format with its Refrigerated Oat Bars. Similarly, the chilled, no-added-sugar oat bars are made with real fruits and vegetables and they offer a take-anywhere version of [overnight oats](https://www.trendhunter.com/trends/protein-oats-overnight). These nourishing, supremely fresh snack bars are powered by 100% whole grain oats, which parents will love, while kids will appreciate the decadence of the [no-added-sugar icing drizzle](https://www.trendhunter.com/trends/junkless-drizzled). Available in varieties like Strawberry, Banana Chocolate and Apple Cinnamon, the Refrigerated Oat Bars are a source of fiber fueled by organic ingredients. Brands like Once Upon a Farm are innovating with chilled snack bars, and ingredient-conscious consumers are responding positively to these freshness-focused recipes. Overall, these chilled bars reflect a growing preference for snacks that prioritize natural ingredients and a more wholesome snacking experience. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 72% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Chilled Snack Bars:** Brands like Once Upon a Farm are innovating with chilled snack bars, and ingredient-conscious consumers are responding positively to these freshness-focused recipes. - **Natural Ingredients:** These chilled bars reflect a growing preference for snacks that prioritize natural ingredients and a more wholesome snacking experience. - **Take-anywhere Overnight Oats:** The Refrigerated Oat Bars offer a take-anywhere version of overnight oats, making it convenient for on-the-go consumers. ### Who This Affects Most - **Health Food:** Chilled snack bars made with natural ingredients tap into the health food market and cater to consumers seeking healthier snack options. - **Convenience Snacks:** The take-anywhere version of overnight oats in the form of Refrigerated Oat Bars targets the convenience snacks industry for busy individuals who want a nutritious and portable snack. - **Organic Food:** With organic ingredients and no-added-sugar icing, the Refrigerated Oat Bars cater to the organic food industry and appeal to consumers looking for clean eating options. ## Related on Trend Hunter - [Indulgent Refrigerated Oat Bars](https://www.trendhunter.com/trends/chilled-oat-bars.md) - [Oven-Baked Fruit Bars](https://www.trendhunter.com/trends/softbaked-bars-for-kids.md) - [Chilled Child-Focused Protein Bars](https://www.trendhunter.com/trends/refrigerated-protein-bars.md) - [Chilled Oat Bars](https://www.trendhunter.com/trends/granola-bar-alternative.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Chilled Oat Snack Bars](https://www.trendhunter.com/trends/yogurt-oat-bar.md) - [Gourmet Organic Breakfast Bars](https://www.trendhunter.com/trends/little-gourmet-organic-fruit.md)