# Chilled Protein Bars Pure Protein's Refrigerated Bars are Free from Added Preservatives By Laura McQuarrie | Published 2021-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refrigerated-bars References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4289-new-on-the-shelves) [Pure Protein's](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars) new [refrigerated bars](https://www.trendhunter.com/trends/chilled-oat-bars) are designed to be stored in the fridge for peak freshness, since the formulas are free from added preservatives, The new protein bars deliver up to 15 grams of protein from [grass-fed whey](https://www.trendhunter.com/trends/grassfed-whey-protein-bars), plus they are gluten-free and non-GMO. The bars can be found in flavorful varieties like peanut butter dark chocolate, vanilla fruit and nut, as well as blueberry vanilla almond. These Chilled Protein Bars are made with simple, wholesome ingredients like organic honey, roasted nuts, oats, chicory root fiber, flax seeds and monk fruit as a sweetener. These bars contain up to 240 calories and up to 12 grams of sugar, and they speak to ingredient-conscious consumers who want to be sure they are enjoying snacks that are dense in nutrients and free from fillers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Refrigerated Protein Bars:** Opportunity for food and beverage companies to create more options for refrigerated protein bars with simple, wholesome ingredients and no added preservatives. - **Grass-fed Whey Protein:** Opportunity for dairy companies to create new products using grass-fed whey protein as a premium ingredient. - **Clean Label Snacks:** Opportunity for snack companies to cater to the growing demand for clean label snacks made with simple, recognizable ingredients. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to innovate in the refrigerated protein bar market with simple, wholesome ingredients and no added preservatives. - **Dairy:** Opportunity for dairy companies to create new products using grass-fed whey protein as a premium ingredient in the protein bar market. - **Snack:** Opportunity for snack companies to cater to the growing demand for clean label snacks made with simple, recognizable ingredients in the protein bar market. ## Related on Trend Hunter - [Refrigerated Protein Balls](https://www.trendhunter.com/trends/sphere-snacks.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Dessert-Like Premium Protein Bars](https://www.trendhunter.com/trends/naked-bars.md) - [Chilled Child-Focused Protein Bars](https://www.trendhunter.com/trends/refrigerated-protein-bars.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/clean-protein-bars.md)