# Functional Postbiotic Beverages Refrezz Supports Relaxation, Sleep Support and Immune Health By Laura McQuarrie | Published 2025-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refrezz References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2025/03/expo-west-2025-dairy-stole-show.html)  As a new wave of [better-for-you beverages](https://www.trendhunter.com/trends/super-soda) dominates the soda category, [Asahi Beverages America](https://www.trendhunter.com/trends/vibe) debuted Refrezz at Expo West 2025. These canned postbiotic beverages contain compounds that help with everything from supporting overall well-being to relaxation, and sleep. These wellness sodas made with non-fat milk are coming to consumers in flavors like Lemon & Ginger, Blueberry & Mint, and Apple & Rosemary. In place of high-sugar sodas, a new generation of consumers is reaching for sodas with functional benefits and value-added ingredients like L-92, and CP2305, which is associated with both refreshing and supporting restful sleep. Although [prebiotic beverages](https://www.trendhunter.com/trends/trader-joes-prebiotic-soda) are immensely popular at the moment, a consumer might choose a postbiotic beverage instead because it contains beneficial compounds that are already fermented, making them easier for the body to absorb and digest. Image Credit: Dustin Humes, Unsplash ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 79% | Activity: 80% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Beverage Revolution:** The rise of postbiotic beverages like Refrezz reflects a growing consumer demand for drinks that offer health benefits beyond basic hydration, creating a new category of functional wellness sodas. - **Sleep-enhancing Drinks:** With ingredients like CP2305 known for promoting restful sleep, postbiotic beverages are tapping into the expansive sleep aid market by offering a natural and tasty alternative. - **Value-added Ingredients:** As consumers increasingly seek products with clear health benefits, beverages incorporating scientifically-backed compounds are gaining ground, signaling a shift towards enhanced nutritional formulations. ### Who This Affects Most - **Functional Foods and Beverages:** The functional beverage market, embracing products like postbiotic drinks, is rapidly expanding as consumers prioritize health-oriented choices in their diets. - **Nutritional Science:** Incorporating postbiotic compounds in beverages highlights ongoing advancements in nutritional science, offering innovative applications for gut health and overall wellness. - **Sleep Health Industry:** With the introduction of sleep-enhancing beverages, the sleep health industry is diversifying beyond traditional supplements to include functional drinks aimed at improving sleep quality. ## Related on Trend Hunter - [Cognitive Wellness Drinks](https://www.trendhunter.com/trends/powdered-tea-packs.md) - [Functional Prebiotic Sodas](https://www.trendhunter.com/trends/fibe.md) - [Mood-Boosting Prebiotic Sodas](https://www.trendhunter.com/trends/daytrip-prebiotic-sodas.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Mineral-Enhanced Prebiotic Sodas](https://www.trendhunter.com/trends/dalstons-prebiotic-soda.md) - [Fizzy Functional Sodas](https://www.trendhunter.com/trends/mighty.md) - [Synbiotic Root Beer Sodas](https://www.trendhunter.com/trends/root-beer-slice-soda.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md)