# Refreshing Spring Editorials John Lewis' Spring Campaign by Adam & Eve is Full of Character By Kateryna Topol | Published 2011-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-spring-editorials References: [community.brandrepublic](http://community.brandrepublic.com/photos/john_lewis_spring2011/picture106545.aspx) & [johnlewis](http://www.johnlewis.com/) With the help of Adam & Eve, London fashion designer John Lewis beautifully illustrated that there is nothing like a [bright silk dress](https://www.trendhunter.com/trends/vowels-1) to [transition into the spring weather](https://www.trendhunter.com/trends/splendid-srping-2025). The collection, featuring with the hottest looks for the coming season, is reflective of classic vintage fashions. Fresh and unusually bright for spring colors, these designs therefore have more of a modern and elegant edge. The styling of this [John Lewis photoshoot](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) calls for close attention. Although set in basic daily environments, such as a bathroom, the backseat of a family vehicle and the train station, the glamor and the attitude is very much present all throughout. While the glossy skin and bright red lip gloss is burning hot through the pages, the spring blossoms add a more gentle touch to the shoot. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Vintage-inspired Designs:** Opportunity for designers to create modern and elegant fashion pieces with a classic vintage twist. - **Bold Spring Colors:** Opportunity for retailers to offer unusually bright and refreshing color options for the spring season. - **Casual Glamor:** Opportunity for makeup and beauty brands to create products and looks that combine a natural, everyday style with a touch of glamour. ### Where This Applies - **Fashion Design:** Opportunity for fashion designers to create vintage-inspired designs with a modern twist. - **Retail:** Opportunity for retailers to offer a wider range of bold and refreshing color options for the spring season. - **Beauty and Cosmetics:** Opportunity for makeup and beauty brands to create products and looks that combine natural, everyday styles with a touch of glamour. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)