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# Icelandic Water-Powered Serums
Dew of the Gods Recently Released a Refreshing Serum Mist

By Kalin Ned | Published 2022-05-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-serum-mist
References: [dew.co](https://dew.co/products/superbase)

Dew of the Gods—a Toronto-born LBQTQ+-owned mindful skincare brand—recently debuted a refreshing serum mist that combines 5000-year-old Icelandic glacier water blends, [hyaluronic acid](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum), and liquid vegan collagen. The combination of these ingredients ensures a superior refreshing, hydrating, and toning experience for consumers. Excellent as a base for one's skincare routine, the SuperBase Hybrid Serum Mist locks in moisture and leaves the skin feeling "taut, glowy, and youthful." Dew of the Gods advises individuals to spray a hearty amount of the refreshing serum mist across the neck and face, both during the daytime and at night.

Dew of the Gods recently celebrated its two-year anniversary. Created by [Tiktok](https://www.trendhunter.com/trends/super-shroom-serum-mist) star and global luxury branding CEO, Ryan Dubs, the beauty brand is going strong with its innovative formula, relatable brand voice, and playful marketing.

Image Credit: Dew of the Gods

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 61% | Activity: 81% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Eco-conscious Skincare:** Innovative, natural and sustainable beauty products that leverage unique ingredients, such as glacier water, are gaining popularity among environmentally conscious consumers.
- **Vegan Collagen:** The use of plant-based collagen substitutes in skincare products disrupts the beauty industry and caters to the growing vegan and cruelty-free market.
- **Inclusive Beauty Brands:** LBQTQ+ owned and mindful beauty brands are disrupting the market by promoting diversity and fostering a sense of belonging within the industry.

### Who This Affects Most

- **Sustainable Sourcing:** The demand for natural and eco-friendly ingredients creates opportunities for businesses to establish ethical and environmentally responsible supply chains in the skincare industry.
- **Clean Beauty Raw Materials:** To cater to the growing clean beauty trend, suppliers can specialize in providing chemical-free, sustainably sourced raw materials for the development of cosmetic and skincare products.
- **Skincare Technology:** Combining traditional skincare ingredients with advanced technology like serums has application potential across the beauty industry, especially in developing eco-friendly skincare solutions.

## Related on Trend Hunter

- [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md)
- [Multi-Tasking Replenishing Mists](https://www.trendhunter.com/trends/psa-skincare-dew-halo.md)
- [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md)
- [Two-Step Hydrating Skincare](https://www.trendhunter.com/trends/mist-hydrate-duo.md)
- [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md)
- [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md)
- [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md)
- [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md)
- [Collagen Serum Sprays](https://www.trendhunter.com/trends/facial-serum-spray.md)