# Exotically Flavored Iced Teas Cascara's Refreshing Iced Tea Drinks are Infused with Extracts By Laura McQuarrie | Published 2016-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-iced-tea References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/cascara-ice-tea.html) & [studioschoch.ch](http://www.studioschoch.ch/) This refreshing iced tea drink is made with more than just aromatic tea. Cascara Iced Tea gets its name from the ingredient cascara, which is known as the pulp of the coffee cherry. This unusual ingredient is dried and infused into the tea used to make these beverages before it is enhanced with other flavorful extracts. Some of the unique flavors of Cascara Iced Tea include maté and dragonfruit or rhubarb and fennel. In order to emphasize the energizing properties of this refreshing iced tea drink, creative agency Studio Schoch created a vibrant packaging design for the brand that includes a large lion motif on the front of the bottle. On top of satisfying a consumer's desire for refreshment on the go, these drinks will appeal to those who want to experiment with exciting flavor combinations. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Exotic Flavor Combinations:** Opportunity for creating new combinations of flavors that are unique and appealing to consumers. - **Unique Ingredient Infusions:** Potential for using uncommon ingredients, such as cascara, to infuse distinctive flavors into beverages. - **Vibrant Packaging Designs:** Chance to create eye-catching packaging designs that visually represent the brand and its refreshing qualities. ### Who This Affects Most - **Beverage:** Innovative opportunities for the beverage industry to explore and develop new refreshing drink options. - **Creative Agency:** Potential for creative agencies to showcase their design expertise in creating packaging that captures the essence of the brand. - **Flavor Extracts:** Opportunity for flavor extract companies to develop and supply unique extracts for creating exotic flavored beverages. ## Related on Trend Hunter - [Canned Fruit Teas](https://www.trendhunter.com/trends/kace.md) - [Craft Iced Tea Sachets](https://www.trendhunter.com/trends/summer-camp-iced-tea.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Aromatic Iced Tea Flavors](https://www.trendhunter.com/trends/tahiti-delight.md) - [Canned Purple Iced Teas](https://www.trendhunter.com/trends/purple-iced-tea.md) - [Herbal Tea Instant Drinks](https://www.trendhunter.com/trends/twinings-refreshers.md) - [Fruit-Forward Green Tea Refreshments](https://www.trendhunter.com/trends/freshly-brewed-iced-tea-quencher.md) - [Thirst-Quenching Canned Teas](https://www.trendhunter.com/trends/liquid-death-ice-teas.md)