<!-- canonical: https://www.trendhunter.com/trends/refreshing-exfoliating-mask -->
<!-- robots: noindex -->

# Coffee-Infused Refreshing Exfoliating Masks
Lush's Cup O' Coffee Produces a Healthy Glow

By Kalin Ned | Published 2022-07-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-exfoliating-mask
References: [lush](https://www.lush.ca/en/face/masks/cup-o%C2%B4-coffee/9999905552.html)

Cup O'Coffee is a cleansing and refreshing exfoliating mask by the ethical self-care brand [Lush](https://www.trendhunter.com/trends/new-lush-skincare). Good for addressing dull and dry skin, this invigorating blend promises a healthy glow, soft and supple skin, and a lingering fresh feeling. Perhaps due to its ingredient list where Ground Coffee delivers the "rich, intoxicating aroma of freshly-brewed coffee," the refreshing exfoliating mask is ideal for morning-time application. Lush also added Kaolin to deeply cleanse pores and other impurities. Agave syrup, on the other hand, helps draw moisture into the skin. Aside from contributing to the intoxicating aroma, the Ground Coffee provides a gentle scrubbing to buff away dry and flaky skin. Made in Canada, the Cup O'Coffee formula is vegan and entirely self-preserving.

Image Credit: Lush

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 47% | Activity: 70% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Coffee-infused Self-care:** The popularity of coffee among consumers can create opportunities for companies in the beauty industry to incorporate this ingredient into their products for a unique self-care experience.
- **Sustainable Beauty:** The ethical focus of Lush can inspire more companies in the beauty industry to prioritize sustainability and innovation in their product development.
- **Morning Beauty Routines:** Cup O'Coffee's invigorating blend can spark opportunities for companies to create products specifically for morning-time applications to cater to the needs of consumers on-the-go.

### Industries Being Reshaped

- **Beauty:** The use of natural ingredients and an ethical approach in product development can disrupt the beauty industry and create a new segment for consumers who prioritize sustainability and ethical self-care.
- **Food and Beverage:** The use of coffee as an ingredient in beauty products can create opportunities for companies in the food and beverage industry to expand into the beauty industry with their coffee-related expertise.
- **Wellness:** Coffee's potential health benefits and invigorating effects can inspire further innovation in the wellness industry by incorporating coffee into self-care routines and products.

## Related on Trend Hunter

- [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md)
- [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md)
- [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md)
- [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md)
- [Energizing Eye Balms](https://www.trendhunter.com/trends/energizing-eye-balm.md)
- [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)
- [Chocolate-Pistachio Skincare Masks](https://www.trendhunter.com/trends/dubai-chocolate-soothing-facial-mask.md)
- [Decadent Exfoliant Bars](https://www.trendhunter.com/trends/affogato-lorange-buffing-bar.md)
- [Comforting Chocolate-Beverage-Inspired Masks](https://www.trendhunter.com/trends/hot-cocoa-lip.md)