# Refreshing Drink Branding Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged By Meghan Young | Published 2015-01-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-drink References: [thedieline](http://www.thedieline.com/blog/2014/12/2/ashridge-drinks) & [buddycreative](http://buddycreative.com/) When it comes to refreshing drinks, one of the easiest ways to hone in on its healthy benefits is through its branding. That is exactly what Ashridge decided to do with its line of [organic sparkling beverages](https://www.trendhunter.com/trends/cawston-press-sparkling-water). Vibrant and minimalist, the [refreshing drink designs](https://www.trendhunter.com/trends/mockly) rely heavily on abstract imagery and bright colors to convey its great qualities. Easily identifiable, the refreshing drinks by Ashbridge will speak to a range of demographics, especially boomers. This group's focus on healthiness and happiness with resonate strongly in Ashbridge's branding. [Buddy Creative](https://www.trendhunter.com/trends/botanical-water-enhancers) writes, "The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Seniors](https://www.trendhunter.com/seniors) ## Key Themes ### What's Driving This Trend - **Refreshing Drink Branding:** Opportunity to use vibrant and minimalist branding to highlight healthy benefits and appeal to a wide range of demographics. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to refresh their branding and attract health-conscious consumers. ## Related on Trend Hunter - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)