# Yuzu-Infused Coconut Water Trader Joe’s Sparkling, Refreshing Coconut Water Features Yuzu Purée By Laura McQuarrie | Published 2018-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-coconut-water References: [traderjoes](https://www.traderjoes.com/digin/post/sparkling-coconut-water-with-yuzu) As health-conscious consumers shy away from high-sugar sodas in favor of better-for-you, low-calorie drinks that feature vibrant natural flavors, sparkling beverages are flying off of store shelves—and [Trader Joe's](https://www.trendhunter.com/trends/green-tea-and-yuzu-spread) recently introduced a [sparkling, refreshing coconut water beverage](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon) with a unique infusion. The Trader [Joe’s](https://www.trendhunter.com/trends/joes-dark-ground-coffee) Sparkling Coconut Water with Yuzu is made with just a few simple ingredients, including coconut water, real yuzu purée, carbon dioxide, citric acid and ascorbic acid for freshness. In terms of taste, the beverage is described as "slightly tropical, subtly sweet, and best enjoyed chilled over ice." Due to the natural flavors of the coconut and yuzu, Trader Joe's opted not to add any additional sugar to the product, as each infused coconut water can contains just 10 grams of naturally occurring sugars. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Coconut Water:** Sparkling coconut water is becoming more popular among health-conscious consumers who want a low calorie and low sugar beverage option. - **Natural Flavor Infusions:** Natural flavor infusions have become a key trend in the beverage industry as consumers look for better-for-you and unique flavor options. - **Less Sugary Beverages:** There is a growing demand for less sugary beverages, and companies are finding new ways to infuse natural flavors without adding extra sugar. ### Where This Applies - **Beverage Industry:** The beverage industry has an opportunity to tap into the demand for healthier, low-sugar drinks with unique flavor options like yuzu-infused coconut water. - **Natural Foods Industry:** The natural foods industry is positioned to take advantage of the trend toward natural flavor infusions and less sugar in beverages by offering innovative products that meet consumer demand. - **Retail Industry:** Retailers can appeal to health-conscious consumers by carrying a variety of low sugar beverages with natural flavor infusions, like Trader Joe's sparkling coconut water with yuzu. ## Related on Trend Hunter - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Tea-Infused Yuzu Jellies](https://www.trendhunter.com/trends/green-tea-and-yuzu-spread.md) - [Sparkling Pineapple Juices](https://www.trendhunter.com/trends/sparkling-pineapple-juice-beverage.md) - [Single-Origin Coconut Smoothies](https://www.trendhunter.com/trends/organic-coconut-smoothie.md) - [Sparkling Guava Juices](https://www.trendhunter.com/trends/sparkling-guava-juice.md) - [Mandarin Orange Sparkling Waters](https://www.trendhunter.com/trends/mandarin-orange-sparkling-water.md) - [Sparkling Pomegranate Teas](https://www.trendhunter.com/trends/sparkling-white-tea-with-pomegranate-juice.md) - [Clementine-Infused Sparkling Waters](https://www.trendhunter.com/trends/sparkling-water-cranberry-clementine.md) - [Japanese Chili Pastes](https://www.trendhunter.com/trends/trader-joes-yuzu-kosho.md)