# Refreshing Botanical Drinks Phreshly's Bay Lemonade is Bound to Quench One's Thirst By Kalin Ned | Published 2022-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-botanical-drink References: [phreshly.co](https://phreshly.co/products/bay-lemonade-1?variant=41827105407140)  Phreshly—a modern brand that seeks to reimagine the alcohol industry—boasts a deliciously refreshing botanical drink. Titled the 'Bay Lemonade,' the recipe has become a signature for the brand. The drink is offered in a four-pack and it features [juicy strawberries, lemon](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), and subtle hints of lavender. Combined with Phreshly's specialty bourbon, these ingredients seek to evoke "jazz marrying a night in New Orleans." Offered in a playful can that exudes summery vibes, the refreshing botanical drink is the perfect companion to a day at the beach or in the garden. With 6% ABV, the tasting notes of this recipe include "fresh, juicy, and floral [with a] smooth finish." Phreshly is part of those brands that champion the [better-for-you cocktails](https://www.trendhunter.com/trends/funkin-spritz) movement. Image Credit: Phreshly ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Cocktails:** The rise of alcohol brands creating and promoting drinks that are healthier and better-for-you presents an opportunity to disrupt the traditional alcohol industry. - **Botanical and Floral Infusions:** The use of natural and floral ingredients, such as lavender and strawberries, in alcoholic drinks is a trend that can be capitalized on to create unique and refreshing flavors. - **Canned Alcoholic Beverages:** The popularity of canned drinks provides an innovative opportunity to create convenient and portable alcoholic beverages for on-the-go consumption. ### Sectors Adopting This - **Alcohol Industry:** Phreshly's Bay Lemonade showcases how brands can reimagine traditional alcoholic drinks to appeal to modern consumers who are looking for healthier options. - **Beverage Industry:** The rise of botanical and floral infusions in alcoholic and non-alcoholic drinks presents an opportunity for the beverage industry to create unique and refreshing flavor profiles. - **Packaging Industry:** The demand for portable and convenient canned alcoholic beverages provides an innovative opportunity for the packaging industry to create functional and eye-catching designs for these products. ## Related on Trend Hunter - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Sparkling Elderflower Lemonades](https://www.trendhunter.com/trends/elderflower-lemonade.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Botanical Booze-Free Beverages](https://www.trendhunter.com/trends/bax-botanics.md) - [Refreshing THC-Enhanced Lemonades](https://www.trendhunter.com/trends/thcinfused-beverage1.md) - [Mint-Infused Lime Lemonades](https://www.trendhunter.com/trends/lime-mint-lemonade.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md)