# Lightly Refreshing American Lagers This Tasty Lager Pays Tribute to Indiana's Brewing Traditions By Rahul Kalvapalle | Published 2024-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refreshing-american-lagers References: [brewbound](https://www.brewbound.com/news/sun-king-brewery-launches-indianapolis-brewing-company-lager) & [sunkingbrewing](https://www.sunkingbrewing.com/beverages/ibclager)  Sun King Brewery, a proudly independently owned Indiana brewery that has spent the last 15 years carving out a reputation as one of the most reliable purveyors of [premium craft beer](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager) in the state of Indiana, has launched a proudly American lager that pays homage to brewing tradition in the state. The Indianapolis Brewing Company Lager takes its name from a company that managed to survive the Prohibition era by offering up [non-alcoholic bases](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) for sodas, malt extracts and other beverages, before eventually shuttering in the year 1947. The beer itself takes the form of an [all-malt light lager](https://www.trendhunter.com/trends/pabst-light) that is available in six-packs of 12-ounce cans. Scoring only 14 IBU (International Bitterness Units) and coming in at four percent ABV (alcohol by volume), this brew is designed to take great Hoosier brewing traditions to a broad audience. Image Credit: Sun King Brewery ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 44% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Revival:** The launch of an American lager that pays homage to brewing tradition in Indiana reflects the ongoing trend of craft beer revival. - **Low-abv Alternatives:** The creation of a light lager with only four percent ABV caters to the growing demand for low-alcohol beverages. - **Indie Brewery Pride:** The proudly independent status of Sun King Brewery showcases the trend of consumers seeking out local and independently-owned breweries. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries, like Sun King Brewery, have the opportunity to tap into the craft beer revival trend by creating beers that pay tribute to brewing traditions. - **Alcoholic Beverages:** The launch of a low-alcohol American lager highlights the potential for the alcoholic beverage industry to cater to consumers seeking lower ABV options. - **Local Food and Drink:** Sun King Brewery's emphasis on being an independently-owned local brewery aligns with the trend of consumers supporting local businesses and seeking unique dining experiences. ## Related on Trend Hunter - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Varsity Sports-Branded Beers](https://www.trendhunter.com/trends/craft-lagers.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md)