# Experiential Mental Well-Being Events Batiste's Refresh & Reflect Events Connect & Uplift Students By Laura McQuarrie | Published 2023-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/refresh-reflect References: [finance.yahoo](https://finance.yahoo.com/news/batiste-invites-gen-z-students-130400753.html) & [batistehair](https://www.batistehair.ca/en/) May marks the start of Mental Health Awareness Month and to kick off Mental Health Awareness Week, dry shampoo brand [Batiste](https://www.trendhunter.com/trends/cause-marketing-platform) invited students to participate in [experiential Refresh & Reflect events](https://www.trendhunter.com/trends/hey-u-up-campaign). These events tied into the brand's new [cause marketing campaign](https://www.trendhunter.com/trends/o-positiv-health) and they supported students across three college campuses in the United States. These events targeting Gen Z focused on fostering a sense of connection, as well as inspiring individuals to reflect on their mental well-being and refresh their mood. At the events, attendees got to participate in fitness classes and Q&A sessions, and they also had the chance to visit stations to refresh their hair with Batiste products and take home branded swag. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 81% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Experiential Mental Well-being Events:** Brands can create events that foster connection while inspiring individuals to reflect on mental well-being and refresh their mood. - **Cause Marketing Campaigns:** Brands can tie their marketing campaigns with a social cause to raise awareness and support a worthy cause while promoting their brand. - **Gen Z Marketing:** Gen Z is a target market that values experiences and social causes, brands can create targeted marketing strategies for this demographic. ### Industries Being Reshaped - **Health and Wellness:** Brands can create targeted mental health and wellness campaigns to promote the importance of taking care of oneself. - **Education:** Universities and colleges can partner with brands to create events that promote mental well-being, provide resources, and foster a sense of community. - **Consumer Goods:** Consumer goods brands can create experiential events to engage with customers, showcase products, and increase brand loyalty. ## Related on Trend Hunter - [Gen Z Mental Health Platforms](https://www.trendhunter.com/trends/cause-marketing-platform.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Peer-to-Peer Conversation Campaigns](https://www.trendhunter.com/trends/real-tea-real-talk.md) - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md)