# Plant-Powered Sugarless Gums Refresh Gum Builds on a Base of Chicle with Premium Ingredients By Laura McQuarrie | Published 2024-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refresh-gum References: [nosh](https://www.nosh.com/food-wire/2024/refresh-gum-launches-nationwide-with-sprouts/) & [refreshgum](https://refreshgum.com/)  Refresh Gum is a plant-based chewing gum company that offers an alternative to conventional gum made with artificial ingredients. Its sugar-free, plant-based recipe makes the most of chicle—a natural tree sap—as its base and Refresh Gum layers on real, organic ingredients like Japanese matcha and berries to create flavorful, eco-friendly gum that's free from artificial additives, preservatives and palm oil. What's more, the brand's gum gets its color from natural sources, with varieties like [Raspberry, Cinnamon and Garden Mint](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters) getting their unique hue from spirulina extract, plus natural fruit and vegetable juices. These plastic-free, sugar-free, plant-based chewing gums speak to sustainably minded consumers who don't want to chew on synthetic gum bases and ingredients that come from sources like petroleum or crude oil. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 47% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Chewing Gum:** An increasing demand for plant-based alternatives in the gum industry presents an opportunity for companies to offer eco-friendly chewing gum made with real, organic ingredients. - **Natural and Organic Ingredients:** Demand for gum made with natural and organic ingredients is rising, creating an opportunity for companies to develop flavorful, sugar-free gums infused with premium ingredients like Japanese matcha and berries. - **Plastic-free Chewing Gum:** The growing interest in reducing plastic waste provides an opportunity for companies to create eco-friendly, plastic-free chewing gums that appeal to sustainably-minded consumers. ### Who This Affects Most - **Chewing Gum:** The chewing gum industry has the potential to disrupt the market by adopting plant-based ingredients and offering sustainable alternatives to synthetic gums. - **Organic Food and Beverage:** The organic food and beverage industry can capitalize on the demand for natural and organic gums by developing products with premium ingredients and appealing to health-conscious consumers. - **Sustainable Packaging:** The sustainable packaging industry can benefit from the demand for plastic-free gum by creating innovative, biodegradable packaging solutions that align with the eco-friendly values of consumers. ## Related on Trend Hunter - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-watermelon-raspberry.md) - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md) - [Botanically Infused Chewing Gums](https://www.trendhunter.com/trends/sweet-victory.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Veggie-Packed Gumdrops](https://www.trendhunter.com/trends/gumdrops.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md)