# Hydration-Reminding Bottle Caps The ‘Refresh Cap’ Reminds People to Drink Every Hour By Megan Facciuolo | Published 2014-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/refresh-cap References: [designtaxi](http://designtaxi.com/news/365915/A-Bottle-Cap-Design-That-Reminds-You-To-Stay-Hydrated/?t=1401284202357) & [ogilvy](http://www.ogilvy.com/) Ogilvy Paris came up with a product called 'Refresh Cap' that helps keep people hydrated all day long. According to the company, a shocking 80% of people forget to drink water every day! Doctors recommend drinking eight glasses of water each day, so you can imagine what the population is doing to their health, just by simply not [staying hydrated](https://www.trendhunter.com/trends/drip-hydration-tracker). However, in today's fast-paced, workaholic-filled environment, it is understandable as to why people are pushing the [vital liquid](https://www.trendhunter.com/trends/refrsh-hydration) to the side. In order to counteract our dehydrated communities, Refresh Cap acts as a discreet alarm clock. It features a [built-in timer](https://www.trendhunter.com/trends/drinko) that pops a miniature flag up every hour. The timer resets itself after every time you twist it shut. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Hydration-reminding Bottle Caps:** Hydration-reminding bottle caps that act as discreet alarm clocks can help people stay hydrated throughout the day. ### Sectors Adopting This - **Healthcare:** The healthcare industry can benefit from incorporating hydration-reminding bottle caps as a way to promote healthy habits and prevent dehydration-related health issues. - **Fitness:** The fitness industry can leverage hydration-reminding bottle caps to educate and encourage individuals to stay hydrated during intense physical activities. - **Workplace Wellness:** Workplace wellness programs can use hydration-reminding bottle caps as a tool to promote employee health and productivity by reminding them to drink water regularly. ## Related on Trend Hunter - [Connected Hydration-Tracking Eco Caps](https://www.trendhunter.com/trends/pul-smartcap.md) - [Hydration Reminder Extensions](https://www.trendhunter.com/trends/drink-water.md) - [Shifting Hydration Cup Concepts](https://www.trendhunter.com/trends/tilting-water-cup.md) - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md) - [Hydration Tracking Tools](https://www.trendhunter.com/trends/water-watch.md) - [Real-Time Hydration Wearables](https://www.trendhunter.com/trends/geca.md) - [Hydration Level Tracking Bottles](https://www.trendhunter.com/trends/waterh.md) - [Lightweight Hydration Bottles](https://www.trendhunter.com/trends/hidratespark-pro.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md)