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# 3D Polycarbonate Portals
Reframe for the 2012 Festival of Lively Architecture is Cube-Shaped

By Sarah Robson | Published 2012-07-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/reframe-for-the-2012-festival-of-lively-architecture
References: [booooooom](http://www.booooooom.com/2012/07/23/reframe/) & [festivaldesarchitecturesvives](http://festivaldesarchitecturesvives.com/)

Reframe for the 2012 Festival of Lively Architecture was created by artists Adam Scales, Pierre Berthelomeau and Paul Van Den Berg. This unique creation has a 3-dimensional effect that resembles the entrance to a portal.

This structure was constructed from [sheets of polycarbonate](https://www.trendhunter.com/trends/mirroring-dialogue), and it resembles different objects depending on the angle it is looked at. From above, the structure looks like a cube, but from the side it looks like an optical illusion of a portal gateway.

The Festival of Lively Architecture features artworks, structures and raises awareness of a younger generation of architects, landscape artists and urban planners. This five-day festival takes place in the south of France in Montpellier, and every year, 10 teams are chosen to apply for architectural universities and schools in Europe.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 47% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **3D Art Installations:** Opportunity for artists and designers to innovate and push the boundaries of traditional art installations using 3D technology and design.
- **Polycarbonate Architecture:** Innovative use of polycarbonate in architecture and construction, allowing for versatile and visually striking designs.
- **Interactive Festival Installations:** Opportunity to create interactive and immersive installations at festivals and events, engaging audiences and creating unique experiences.

### Who This Affects Most

- **Art and Design:** Artists and designers can utilize 3D technology and innovative materials, such as polycarbonate, to create visually stunning and unique art installations.
- **Architecture and Construction:** Incorporating polycarbonate into building designs and utilizing 3D technology can lead to innovative and visually striking buildings.
- **Event Planning and Marketing:** Creating interactive and immersive installations in festivals and events can lead to increased engagement and memorable experiences for attendees.

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