# Iconic Snack Reformulation Initiatives Takis is Beginning to Remove Artificial Colors By Kalin Ned | Published 2026-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reformulation-initiative References: [prnewswire](https://www.prnewswire.com/news-releases/takis-begins-removing-artificial-colors-and-tbhq-across-entire-product-portfolio-302810858.html)  Takis has announced a significant reformulation initiative that will remove artificial colors and the preservative TBHQ across its entire product portfolio. This venture, which is informed by the increasing health-conscious purchasing behaviours of consumers, will be completed with a phased rollout. The full implementation of [Takis'](https://www.trendhunter.com/trends/takis-blue-heat) snack reformulation initiative is expected by the end of 2026. The flavour-conscious move will affect Takis' most popular varieties like [Fuego](https://www.trendhunter.com/trends/popcornopolis-takis-fuego) and Blue Heat, alongside newer offerings such as Pix, Xtreme Lime, and Jalapeño that were already formulated without synthetic colorants from their inception. This transition will be clearly indicated on packaging through a prominent 'No Artificial Colors Added' label. Sandra Kirkpatrick, Senior Director of Marketing at [Barcel USA](https://www.trendhunter.com/trends/takis-crisps), shared: "Moving to no artificial colors added and no TBHQ represents an important milestone for the brand. It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for." Image Credit: Takis ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 59% | Activity: 59% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Snack Reformulation:** Major snack brands are shifting iconic recipes away from artificial colors and preservatives, creating room for ingredient technologies that preserve bold flavor, color intensity, and shelf stability. - **Transparent Packaging Claims:** Prominent front-of-pack labels are becoming a competitive signal for health-conscious shoppers, opening space for verification systems, smarter packaging, and trust-building product communication. - **Flavor-first Wellness Positioning:** Health-oriented reformulations are increasingly being paired with intense taste experiences, supporting new product platforms that blend indulgence, sensory impact, and better-for-you credentials. ### Sectors Adopting This - **Snack Foods:** The salty snack sector is being reshaped by consumer expectations for simpler ingredients, giving brands opportunities to modernize legacy products without losing loyal flavor-driven audiences. - **Food Ingredients:** Natural colorants, antioxidant alternatives, and preservative-free stabilization solutions are gaining strategic importance as manufacturers seek scalable substitutes for synthetic additives. - **Consumer Packaged Goods:** Portfolio-wide reformulation programs are influencing how packaged goods companies manage brand equity, regulatory pressure, and wellness-led innovation across mass-market products. ## Related on Trend Hunter - [Intense Rolled Tortilla Snacks](https://www.trendhunter.com/trends/new-takis-flavors.md) - [Minimal Snack Packaging](https://www.trendhunter.com/trends/calbee-packaging.md) - [Snack-Inspired Hot Sauces](https://www.trendhunter.com/trends/takis-fuego-hot-sauce.md) - [Ingredient-Driven Chip Branding](https://www.trendhunter.com/trends/tostitos-branding.md) - [Synthetic Color Retailer Initiatives](https://www.trendhunter.com/trends/cereal-assortment.md) - [Clean-Label Spicy Snacks](https://www.trendhunter.com/trends/cleanlabel-spicy-snacks.md) - [Boldly Flavored Frozen Taquitos](https://www.trendhunter.com/trends/el-monterey-ms-bold.md) - [Artificial Color-Free Food Products](https://www.trendhunter.com/trends/nestl-usa.md) - [Smoky-Sweet Snack Products](https://www.trendhunter.com/trends/takis-smokin-bbq.md)