# Sustainable eCommerce Shoe Lines Reformation's Shoe Line is Stylish and Summery By Ell Smith | Published 2019-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformations-shoe-line References: [hypebae](https://hypebae.com/2019/5/reformation-ref-shoes-collection-sandals-espadrilles-flats) & [thereformation](https://www.thereformation.com/?utm_source=9ieob0c66Uo&utm_medium=10&utm_campaign=LinkShare&sid=LS298X102&ranMID=40090&ranEAID=3271293&ranSiteID=9ieob0c66Uo-b9E5ODbMCfy0_dHJz.VN6w) Reformation's shoe line is a first for the eCommerce brand, and will feature 11 different styles to help one dress appropriately for the approaching summer season. Reformation has made a name for itself as a go-to for all-things fashion, offering [sustainably made clothes](https://www.trendhunter.com/trends/clara-cashmere-cardigan) that range from everyday wear, to [bridesmaid dresses](https://www.trendhunter.com/trends/bridal-guestof-collection). Because of this, the anticipated shoe line is sure to be a hit, presenting a unique range of style options that are sure to cater to anyone's aesthetic. Standouts from the line include the [strappy heels](https://www.trendhunter.com/trends/platformstyle-sandals) that arrive in both red and green, and the red mules. The shoes from this stylish line are available through the brand's website, with prices starting at $128 USD. Image Credit: Reformation ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Sustainable Shoe Lines:** Opportunity for eCommerce brands to expand their sustainable product offerings with a focus on footwear. - **Fashion Ecommerce Expansion:** Sustainability-focused eCommerce brands like Reformation can expand their product lines to include shoes and capitalize on the growing demand for ethical and eco-friendly fashion. - **Summer Shoe Styles:** Shoe brands can capitalize on the demand for seasonal wardrobe refreshes by offering stylish and sustainable shoe options for the summer season. ### Industries Being Reshaped - **Fashion Ecommerce:** Opportunity for existing eCommerce fashion brands to expand into the shoe market to provide customers with a full range of sustainable fashion options. - **Sustainable Fashion:** Brands that prioritize sustainable manufacturing practices can capitalize on the growing trend of eco-conscious consumers seeking out ethical and environmentally friendly fashion options. - **Footwear:** Opportunity for footwear brands to incorporate sustainable and ethical manufacturing practices into their product offerings to meet the demand for eco-friendly fashion. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md)