# Resurrected Petite Clothing Collections Reformation's Petite Line is Now a Permanent Collection By Mary Van Puymbroeck | Published 2017-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformations-petite-clothing-line References: [refinery29](http://www.refinery29.com/2017/07/162573/reformation-new-petites-collection-relaunch-2017) & [thereformation](https://www.thereformation.com/) Reformation's petite clothing line is now a permanent addition to its collection. The Los Angeles-based brand initially released a [petite clothing collection](https://www.trendhunter.com/trends/curve-by-the-shirt-company) in 2015. The permanent addition of the petite collection (called 'Don't Call Me Cute') means that girls under 5'4'' will be able to shop the L.A. Cool Girl e-commerce site and worry less about the fit. It can be extremely difficult for those with body shapes outside the norm to find clothing online or in-store. As more and more clothing companies look to take on an [inclusive approach](https://www.trendhunter.com/trends/parade-that-lace), consumers will have an easier time finding clothing they love without having to get it tailored. Reformation's petite clothing line includes a number of [feminine dresses](https://www.trendhunter.com/trends/park-fifth) and great-fitting denim staples, making it ideal for Millennials seeking style and quality that best suits their unique body shape. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Inclusive Fashion Trend:** The permanent addition of Reformation's petite collection reflects a growing trend of clothing companies offering inclusive options for consumers with body shapes outside the norm. - **Online Personalization Trend:** The inclusion of Reformation's petite line on their e-commerce site highlights the trend of online retailers providing personalized shopping experiences for niche markets. - **Millennial Body Positivity Trend:** Reformation's petite collection caters to Millennials seeking style and quality that best suits their unique body shape, aligning with the trend of promoting body positivity among this demographic. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the inclusive fashion trend by offering specialized lines for consumers with unique body shapes, like Reformation's permanent petite collection. - **E-commerce:** The online personalization trend creates disruptive innovation opportunities for e-commerce platforms to enhance their shopping experiences and cater to niche markets. - **Apparel Manufacturing:** Manufacturers in the apparel industry can tap into the millennial body positivity trend by producing clothing with inclusive sizing and promoting body-positive messaging in their marketing campaigns. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Sustainable Cashmere Collections](https://www.trendhunter.com/trends/reformation-cardigan.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)