# Next-Gen Sustainable Fashion Shops The Reformation Toronto Store Boasts High-Tech Fitting Rooms By Laura McQuarrie | Published 2019-05-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-toronto References: [retail-insider](https://www.retail-insider.com/retail-insider/2019/5/innovative-fashion-retailer-reformation-secures-1st-canadian-retail-space) & [thereformation](https://www.thereformation.com/) Sustainable women's fashion brand Reformation is set to open a Reformation Toronto location this summer at Yorkdale Shopping Centre, marking the launch of its first Canadian retail space. In the same way that the brand approaches eco-friendly fashion, its new retail space is set to be just as innovative. The retail fashion space is set to be equipped with in-store displays that use a "RefScale" to transparently show the details of a garment's manufacturing process, including its water usage, carbon emissions and waste generated. The Reformation Toronto retail store is also set to introduce a high-tech fitting room experience with monitors for selecting garments to try on, plus wardrobes styled with customizable mirrors, phone chargers and speakers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity for integrating transparent manufacturing processes and eco-friendly materials into fashion brands. - **High-tech Retail:** Opportunity to create innovative retail experiences through technology, such as interactive displays and customized fitting rooms. - **Consumer Transparency:** Opportunity to provide customers with detailed information about a product's sustainability and manufacturing process. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion brands to integrate sustainability practices and innovative retail technologies. - **Technology:** Opportunity to develop and provide high-tech solutions for the retail industry, such as interactive displays and fitting room experiences. - **Sustainable Manufacturing:** Opportunity to improve transparency and sustainability in the manufacturing processes of fashion brands through technological solutions. ## Related on Trend Hunter - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Modern Fashion Retail Expansions](https://www.trendhunter.com/trends/urban-stores-in-toronto.md) - [Luxury Sophisticated Retailers](https://www.trendhunter.com/trends/anine-bing-1.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Elevated Flagship Stores](https://www.trendhunter.com/trends/toronto-eaton-centre-store.md)