# Stylish Recycled Swimwear The Reformation Swimwear Collection is Made from 85% Recycled Materials By Riley von Niessen | Published 2017-04-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-swimwear References: [nylon](http://www.nylon.com/articles/reformation-swimwear-collection) & [thereformation](https://www.thereformation.com/?fdvn) Recently, a new Reformation swimwear collection was launched, and it's perfect for consumers who are looking to look great on the beach while contributing to a more sustainable vision. As the swimwear is made from 85% recycled materials, consumers can feel confident in knowing that they're helping to reduce their carbon footprint, especially considering that the brand is known for making use of as many ethical practices as possible. The styles vary in order to increase the range of appeal of the Reformation swimwear collection, with [high-waisted vintage-inspired pieces](https://www.trendhunter.com/trends/sleep-sets) available, in addition to a selection of minimalist monochrome ones. In addition to [promoting sustainability in fashion](https://www.trendhunter.com/trends/vitamin-a-1), the brand released a message in support of the body positive movement, saying in a press release: "As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of bullshit." and "Let’s embrace the season, embrace the bush, embrace the bloat, eat the chips… and put on the swimsuit." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Swimwear:** The Reformation Swimwear Collection is an example of how the fashion industry can reduce its carbon footprint by using recycled materials to create stylish designs. - **Body Positive Messages:** The Reformation Swimwear Collection promotes body positivity through its messaging and inclusive sizing, disrupting the traditional beauty standards often associated with the fashion industry. - **Vintage-inspired Styles:** The Reformation Swimwear Collection features vintage-inspired high-waisted designs as part of its inclusivity-focused approach, disrupting the trend of solely presenting models with traditional body types on runway and print ads. ### Where This Applies - **Fashion Industry:** The fashion industry can capitalize on the trend towards creating sustainable collections and embracing body positivity to cater to a conscientious and inclusive consumer market. - **Sustainable Fashion Industry:** The sustainable fashion industry can capitalize on the trend towards using recycled materials in clothing, shoes, and accessories collections, catering to an environmentally-aware consumer market. - **Swimwear Industry:** The swimwear industry can incorporate sustainable material use and body positivity messaging in their collections to appeal to a broader and inclusive consumer market, as demonstrated by the Reformation Swimwear Collection. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Modern Low-Impact Swimwear](https://www.trendhunter.com/trends/vitamin-a-1.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)