# Busty Bosom Fashion The Reformation 'I'm Up Here' Collection Flatters Larger Cup Sizes By Meghan Young | Published 2014-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-im-up-here References: [elle](http://www.elle.com/news/fashion-style/reformation-im-up-here-dresses) & [thereformation](http://thereformation.com/) Women range in all shapes and sizes, prompting fashion lines and retailers to carry clothing that are flattering to all; enter the Reformation 'I'm Up Here' collection. It is a clothing line that addresses the needs of women with [larger cup sizes](https://www.trendhunter.com/trends/underwire-bra-collection). Cheekily titled, it brings to light the fact that those who can't find the right fits often bring more unwanted attention to their busty bosoms. Showcased on model Ashley Smith, the Reformation 'I'm Up Here' collection is full of pretty prints, vibrant colors and feminine shapes. Although the pieces don't completely cover up this female asset, they do subdue them in an elegant and chic way. The designs aren't overtly sexual or sensual. Instead, they are tasteful, sophisticated and, in some cases, even youthful. The blonde beauty is a catch for more than her breasts. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive-sizing Fashion:** Opportunity to create fashion lines that cater to all body shapes and sizes. - **Body-positive Branding:** Opportunity to promote body positivity and self-love through fashion branding. - **Intimate Apparel Generation:** Opportunity to innovate intimate wear industry and provide functional and stylish designs. ### Industries Being Reshaped - **Retail Industry:** Opportunity to offer a range of sizes and styles to enhance customer satisfaction and increase sales. - **Body Positivity Industry:** Opportunity to invest in marketing and promotion of fashion brands that promote self-love and inclusivity. - **Intimate Wear Industry:** Opportunity to provide functional and stylish designs, particularly for larger cup sizes. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md)