# Sustainable Retro-Inspired Fashion The Reformation for Nasty Gal Campaign Stars Sarah Stephens By Meghan Young | Published 2013-08-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-for-nasty-gal References: [fashiongonerogue](http://www.fashiongonerogue.com/sarah-stephens-sustainable-style-reformation-nasty-gal-collection/) & [nastygal](http://www.nastygal.com/) The Reformation for Nasty Gal ad campaign focuses on the retro aspect of the capsule collection. From polkadot jumpsuits to rounded white-framed sunglasses and door knocker earrings, the outfits might be chic and contemporary, but there is an undeniable [vintage influence](https://www.trendhunter.com/trends/prefall-2026-collection) that many modern girls will appreciate. Starring model Sarah Stephens, the Reformation for Nasty Gal ad campaign is shot both outdoors in the sun and in studio against a basic backdrop. Whether captured in vibrant color or black and white, the looks are flawless. Youthful and feminine, they offer the perfect transition outfits for the fall season. What will really resonate with shoppers when it comes to the Reformation for Nasty Gal collection are the affordable prices. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Disruptive innovation opportunity: Create a sustainable line of vintage-inspired clothing with affordable prices. - **Capsule Collections:** Disruptive innovation opportunity: Partner with popular fashion brands to create limited-edition collections that offer affordable, trendy clothing options. - **Transition Outfits:** Disruptive innovation opportunity: Design versatile clothing pieces that can easily transition from one season to another, offering value and convenience to customers. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices and affordable pricing into the fashion industry, catering to eco-conscious customers. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform that curates and sells retro-inspired clothing, making it accessible to a wider customer base. - **Accessories:** Disruptive innovation opportunity: Create a line of trendy accessories, such as sunglasses and jewelry, that combine vintage-inspired designs with affordability. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)