# Laidback Vintage Lookbooks Camille Rowe Stars in the Reformation Capsule Collection Campaign By Farida Helmy | Published 2014-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-capsule-collection References: [fashiongonerogue](http://www.fashiongonerogue.com/camille-rowe-models-designs-reformation-collaboration/) & [thereformation](https://thereformation.com/camille-x-ref) If you have a girl crush on top model Camille Rowe -- as you should -- then show your support by treating yourself to the new Reformation Capsule Collection. Why? Because not only does Rowe star in the LA-based brand's lookbook but she also helped design the whimsically causal collection. The blonde beauty made sure to create the Reformation Capsule Collection with normal women in mind -- which should make you love her even more! Inspired by her love of [70s style icons](https://www.trendhunter.com/trends/gap-and-den) like Jane Birkin and Francoise Hardy, Rowe decided to give the collection a vintage feel that looked super chic yet boasted [eco-friendly designs](https://www.trendhunter.com/trends/clara-cashmere-cardigan) that are unfortunately still not the norm for the fashion industry. The stunning model poses in overalls, mini dresses and elegant lace-up shorts that are both sexy and laid-back. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Revival:** Embracing the vintage aesthetic in fashion, such as the Reformation Capsule Collection, presents an opportunity for brands to tap into consumer nostalgia and promote sustainable designs. - **Eco-friendly Fashion:** The Reformation Capsule Collection's focus on eco-friendly designs highlights the growing demand for sustainable fashion options and presents an opportunity for brands to innovate in this space. - **Celebrity Collaboration:** Collaborating with influential celebrities like Camille Rowe to design and promote fashion collections offers a disruptive innovation opportunity for brands to expand their reach and appeal to a broader audience. ### Where This Applies - **Fashion:** The fashion industry can leverage the vintage revival trend to create new collections that combine sustainable designs with nostalgic aesthetics. - **Sustainable Fashion:** The Reformation Capsule Collection sets an example for the sustainable fashion industry to further promote eco-friendly designs and meet the evolving consumer demands. - **Celebrity Endorsements:** By partnering with celebrities and incorporating their influence in marketing campaigns, various industries including fashion can drive customer engagement and boost sales. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md)