# Busty Bombshell Lookbooks The Reformation 2014 Collection is Bright, Pretty and Flattering By Farida Helmy | Published 2014-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-2014-collection References: [fashiongonerogue](http://www.fashiongonerogue.com/reformation-dress-busty-women-ashley-smith/) & [thereformation](http://thereformation.com/c-slash-d-cup) People tend to assume being busty is the best thing a woman can ask for, but what they don't know is how hard it is to dress for your body type when your sporting double D's -- if you fall into this pool of full-bodied women cheer up because the new Reformation 2014 collection has you covered, literally. Designed for women with big busts -- and a hard time dressing themselves because of their curvaceous goodies -- the “I’m Up Here” Reformation 2014 collection stars the gorgeous model Ashley Smith looking fit in the season's most flattering looks. For the [environmentally conscious label](https://www.trendhunter.com/trends/reformations-cashmere-collection) lookbook, the blonde bombshell poses against romantic backdrops and is dressed in pretty prints, vibrant colors and feminine shapes. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Body-positive Fashion:** Disruptive innovation opportunity: Create inclusive and stylish clothing lines specifically designed for women with large busts. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop environmentally conscious fashion collections that cater to women with curvaceous bodies. - **Size-inclusive Fashion:** Disruptive innovation opportunity: Design fashion lines that embrace diverse body shapes, including those with double D's and beyond. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Introduce specialized sections in retail stores dedicated to selling clothing for women with big busts. - **Online Fashion Marketplaces:** Disruptive innovation opportunity: Create online platforms that connect busty women with designers and brands offering tailored clothing options. - **Lingerie and Intimates:** Disruptive innovation opportunity: Develop lingerie and intimates lines that provide support and comfort for women with larger breasts. ## Related on Trend Hunter - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md)