# Sustainable Dad-Style Sneakers Reformation Launches a New Footwear Silhouette with Veja By Kanesa D | Published 2023-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reformation-1 References: [biofuelsdigest](https://www.biofuelsdigest.com/bdigest/2023/10/24/vegan-shoe-brand-introduces-dad-core-style-sneaker/) & [thereformation](https://www.thereformation.com/clothing/best-of-ref?gclid=CjwKCAjw-eKpBhAbEiwAqFL0mlGo-VHXy6hTJ94RtaVN9TmWHpJ2TNQh5HNpynq3HMNl7rKAr82XJhoCeR4QAvD_BwE)  French shoe brand [Veja](https://www.trendhunter.com/trends/sashiko-gals-1) and fashion label [Reformation](https://www.trendhunter.com/trends/veja-x-ref) have joined forces to release a collaborative silhouette called the 'Venturi.' This iconic footwear offering combines Veja's sustainable elements like jute J-Mesh and recycled polyester with the "dad-core" sneaker style, aimed at providing both comfort and style. The Veja x Reformation Venturi sneakers, priced at approximately $187, are available in select stores and online. This collaboration is a testament to the growing demand for [eco-conscious fashion](https://www.trendhunter.com/trends/refound-collection) as consumers become more aware of what their purchases mean for the environment. In 2020, Veja made strides in reducing its environmental footprint by incorporating animal-free materials in about a third of its products. By reallocating advertising resources toward production, raw materials, and the workforce, Veja has shown a commitment to not only embracing sustainability but also supporting the people behind the product. Image Credit: HalynaRom ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 63% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Eco-conscious Fashion:** The collaboration between Veja and Reformation illustrates the growing demand for eco-conscious fashion and the opportunity to create sustainable footwear options. - **Dad-core Sneaker Style:** The Veja x Reformation Venturi sneakers combine the trendy 'dad-core' sneaker style with sustainable materials, indicative of the opportunity to create stylish footwear with an eco-friendly focus. - **Animal-free Materials:** Veja's move towards using animal-free materials in a significant portion of its products demonstrates the trend towards cruelty-free fashion and the opportunity to innovate in this space. ### Sectors Adopting This - **Fashion:** The collaboration in sustainable footwear between Veja and Reformation highlights the opportunity for fashion brands to adopt eco-conscious practices and create stylish, environmentally-friendly products. - **Footwear:** With the Veja x Reformation Venturi sneakers, there is a growing market for stylish and sustainable footwear, offering an opportunity for companies to provide comfortable and eco-friendly options. - **Sustainability:** Veja's commitment to sustainability and use of animal-free materials presents disruptive innovation opportunities within the broader sustainability industry, encouraging other companies to prioritize eco-conscious practices. ## Related on Trend Hunter - [Cozy Sustainable Sneaker Styles](https://www.trendhunter.com/trends/veja-sdu-rec-flannel-sneakers.md) - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Vintage-Inspired Holiday Footwear](https://www.trendhunter.com/trends/julia-tassel-pump.md)