# Monochromatic Reflective Sneakers Givenchy Unveiled Two New Colorways for its 'Monumental Mallow' By Colin Smith | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reflective-rubber References: [hypebeast](https://hypebeast.com/2022/3/givenchy-monumental-mallow-low-worn-out-rubber-silver-reflective-matthew-m-williams) & [givenchy](https://www.givenchy.com/int/en/men/shoes/marshmallow-line/?start=0&sz=20) [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion) has unveiled the 'Reflective Rubber' and 'Shiny Rubber' colorways for its 'Monumental Mallow' sneaker line. The Monumental Mallow sneakers feature a unique [monochromatic design](https://www.trendhunter.com/trends/air-max-90-usa) that resembles a shoe wrapped in a shiny nylon material. The shoes are ultra-minimalist with only a few subtle markings on the toe vamp, heel, and midsole to accentuate the body of the shoe. The Reflective Rubber colorway wraps the entire shoe in a chromatic silver material, while the Shiny Rubber colorway opts for a [metallic golden material](https://www.trendhunter.com/trends/1906l-2). The Shiny Rubber colorway features a hue of darker "sand" colors that make the shoe appear weathered and vintage. The two new Monumental Mallow sneakers are available now at Givenchy's online store for $900 CAD or $695 USD. Image Credit: Givenchy ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 89% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Monochromatic Sneakers:** Givenchy introduced new colorways for its Monumental Mallow sneaker line, emphasizing the potential rise of monochromatic sneakers. - **Reflective Materials:** Givenchy's Reflective Rubber and Shiny Rubber colorways for its Monumental Mallow sneaker line highlight the increasing popularity of reflective and metallic materials in footwear design. - **Minimalist Sneaker Design:** Givenchy's ultra-minimalist shoe design for its Monumental Mallow sneaker line suggests a growing trend towards simplicity in sneaker design. ### Who This Affects Most - **Footwear Industry:** Givenchy's new colorways and minimalist design for its Monumental Mallow sneaker line could disrupt the footwear industry and inspire more brands to experiment with monochromatic designs and reflective materials. - **Fashion Industry:** The use of monochromatic and metallic reflective materials in Givenchy's Monumental Mallow sneaker line could inspire similar trends in the fashion industry, ranging from clothing to accessories. - **Luxury Fashion Industry:** Givenchy's Monumental Mallow sneaker line could disrupt the luxury fashion industry by prioritizing minimalist design and reflective materials in luxurious footwear. ## Related on Trend Hunter - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Naturalistic Militant Hiking Sneakers](https://www.trendhunter.com/trends/canada-goose-glacier-trail-high.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md) - [Collaboration Monochromatic Sneakers](https://www.trendhunter.com/trends/comme-des-garons-homme-x-new-balance-860v2.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Metallic-Tinged Mesh Loafers](https://www.trendhunter.com/trends/1906l-2.md) - [Monochromatic Collaborative Footwear](https://www.trendhunter.com/trends/gelterrain-sneaker.md)