# Cooling Reflective Paints Researchers Have Developed a Cooling Reflective Polymer By Justin Lam | Published 2018-09-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reflective-polymer References: [fastcompany](https://www.fastcompany.com/90242399/this-super-reflective-coating-keeps-buildings-cool-so-we-dont-need-as-much-ac?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) A team of researchers at [Colombia University](https://www.trendhunter.com/trends/betby-x-battle-fc) have recently developed a new [reflective polymer coating](https://www.trendhunter.com/trends/polyclass) that can be applied to buildings to keep them cool. The overuse of air conditioners is beginning to take its toll on the environment, but thankfully this new material may be able to replace these units with more [efficient cooling properties](https://www.trendhunter.com/trends/cooling-systems). Described as snow-like by assistant professor Yuan Yuang, this reflective polymer is filled with micron-sized crystals that creat tiny pockets of air that scatter light. Capable of reflecting 99% of heat -- when mixed with colored paint -- the material performs best in hot and dry environments. The researchers have theorized that the material could reduce internal temperatures by 10 degrees cooler than the outdoor air. Image Credit: Jyotirmoy Mandal ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Reflective Building Coatings:** Reflective polymer coatings that cool buildings by reflecting heat, potentially replacing the need for air conditioners. - **Efficient Cooling Materials:** Development of new materials with high cooling properties to reduce reliance on air conditioning units. - **Environmentally Friendly Architecture:** Innovations in building materials that offer sustainable and energy-efficient cooling solutions for structures. ### Industries Being Reshaped - **Construction:** Potential application of reflective polymer coatings in the construction industry to enhance energy efficiency and reduce cooling costs. - **Energy:** Opportunity for the energy industry to offer sustainable cooling solutions by leveraging efficient cooling materials. - **Paints and Coatings:** Incorporating reflective polymer coatings into the paints and coatings industry to provide eco-friendly cooling options for buildings. ## Related on Trend Hunter - [Cooling Vehicle Paint Technology](https://www.trendhunter.com/trends/paint-technology.md) - [Climate-Responsive Color-Changing Paints](https://www.trendhunter.com/trends/colorchanging-paint-1.md) - [Self-Cooling Outdoor Tents](https://www.trendhunter.com/trends/temperatureregulating-tents.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Tunable Insulating Materials](https://www.trendhunter.com/trends/squid-skin.md) - [Non-Fogging Nano-Thin Gold Layers](https://www.trendhunter.com/trends/eth-zurich.md) - [Self-Cooling Exterior Buildings](https://www.trendhunter.com/trends/promenade-building.md) - [Fire-Preventing Coatings](https://www.trendhunter.com/trends/nanoscale-coating.md) - [Thermoregulating Car Cloaks](https://www.trendhunter.com/trends/car-cloak.md)