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# Blanket-Covered Glaciers
These Artists Used a Reflective Blanket to Prevent a Glacier from Melting

By Katherine Pendrill | Published 2016-02-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/reflective-blanket
References: [fastcoexist](http://www.fastcoexist.com/3056268/these-artists-covered-a-glacier-in-a-blanket-to-temporarily-save-it?partner=rss) & [beleniusnordenhake](http://beleniusnordenhake.com/)

Swedish artists Lars Bergström and Mats Bigert recently installed a reflective blanket on the top of a glacier to prevent it from melting. Although most people are aware of the [effects of climate change](https://www.trendhunter.com/trends/remembering-the-future), few have taken immediate action to try and combat the problem. These artists found a unique way to fight back with a heartwarming symbolic gesture.

After hearing numerous reports about the melting of Sweden's glaciers, Bergström and Bigert decided to take action. To help, they scaled a small glacier and installed a reflective blanket at the top. The purpose of the blanket was to keep the snow cooler and prevent the peak from melting. Although Bergström and Bigert's effort is a small-term fix, the project demonstrates the need for consumers to become more active in the fight against climate change.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 44% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Climate Change Awareness:** Opportunity for businesses to develop innovative products and solutions that raise awareness about the impacts of climate change.
- **Environmental Activism:** Potential for disruptive innovations in industries focused on environmental activism, such as renewable energy, sustainable transportation, and waste management.
- **Symbolic Gestures:** Opportunity for businesses to create and promote symbolic gestures that inspire positive action towards climate change mitigation.

### Industries Being Reshaped

- **Renewable Energy:** Disruptive innovation opportunities in renewable energy technologies and solutions for reducing greenhouse gas emissions.
- **Sustainable Transportation:** Potential for disruptive innovations in the development of sustainable transportation options, such as electric vehicles and alternative fuels.
- **Waste Management:** Opportunity for innovative waste management solutions that reduce environmental impact and contribute to combating climate change.

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