# Women-Empowering Cards Papyrus and Refinery29 Work in Collaboration on a Playful Card Collection By Amy Duong | Published 2018-09-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/refinery29 References: [papyrusonline](https://www.papyrusonline.com/collection/refinery-29) & [papyrusonline](https://www.papyrusonline.com/) Papyrus joins forces with Refinery29 on a new collection of cards that are designed from an honest perspective of [women's empowerment](https://www.trendhunter.com/trends/womenempowering-jewelry). It aims to highlight the true moments of womanhood through bold and humorous forms. Like true Refinery29 fashion, the limited edition cards are elevated with fun removable stickers, patches, pins, and coasters as well. The [exclusive partnership](https://www.trendhunter.com/trends/target-collection) brings life to the two label's shared passion through the beautiful imaginative cards that encourage women to tell their own stories. Refinery29's Executive Creative Director Piera Gelardi works with Papyrus' creative team to develop the honest cards with the approach in mind that gives fans realistic portrayals of daily experiences and creative expression through its designs. The collection launches on September 15th online, in stores, and at [Target](https://www.trendhunter.com/trends/kate-spade-and-target). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Women's Empowerment:** Opportunity to create products that celebrate and empower women by portraying their true experiences and stories. - **Collaborative Partnerships:** Opportunity to collaborate with influential brands to create unique and innovative products that resonate with a wider audience. - **Elevated Product Experience:** Opportunity to enhance products with interactive elements such as removable stickers, patches, pins, and coasters, providing customers with a more engaging and memorable experience. ### Who This Affects Most - **Greeting Card Industry:** Disruptive innovation opportunity to create greeting cards that break away from traditional designs and celebrate diverse perspectives and experiences. - **Design and Creative Services:** Opportunity to offer creative services that focus on authentic representation of women's empowerment, helping brands connect with their target audience on a deeper level. - **Retail Industry:** Opportunity to introduce innovative products with interactive elements that enhance the overall shopping experience and attract customers. ## Related on Trend Hunter - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Collaborative Art Museum Stationary](https://www.trendhunter.com/trends/papier-x-the-met.md) - [Designer Stationary Series](https://www.trendhunter.com/trends/paper-source-1.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Unique Co-Designed Capsules](https://www.trendhunter.com/trends/etsy-partners-with-wnba.md) - [Empowering Valentine's Day Collabs](https://www.trendhunter.com/trends/olaeda-x-sarah-ostiguy.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md)