# Geometric Colorful Manicures Refinery 29 Southwest Nails are Worth the Extra Work By Courtney Scharf | Published 2012-08-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/refinery-29-southwest-nails References: [refinery29](http://www.refinery29.com/nail-art-s-new-wave-southwestern/slideshow) & [refinery29](http://www.refinery29.com/) These Refinery 29 [Southwest](https://www.trendhunter.com/trends/macys-1) nails are a gorgeous vision that put complementary warm colors front row and center. The tutorial featured on the site is extremely complex, and walks readers through each step very carefully. There are essentially three part to this look, divided from the top of the nail to the bottom. Decidedly a tad more difficult than most [nail DIYs](https://www.trendhunter.com/trends/fourinone-nail-polis), the effort put into this look is worth it provided that the outcome is an incredibly offbeat and impressive design. Refinery 29 is known for putting out cutting-edge tutorials and styles, and these Southwest nails are no exception to that rule. Those daring and patient enough to try out this [manicure](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red) will inevitably get plenty of attention and praise for their creative look. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Complex DIY Beauty:** There is an opportunity for disruptive innovation in creating and marketing DIY beauty products that are more complex and require more effort, but produce impressive designs. - **Offbeat Nail Design:** There is an opportunity for disruptive innovation in creating and marketing nail designs that are unique and eye-catching, like the Southwest nails featured in this article. - **Warm Color Combinations:** There is an opportunity for disruptive innovation in creating and marketing products that feature warm color combinations like those highlighted in the Southwest nails featured in this article. ### Sectors Adopting This - **Beauty and Cosmetics:** There is an opportunity for disruptive innovation in the beauty and cosmetics industry by creating and marketing DIY beauty products and unique nail designs similar to those featured in this article. - **Fashion:** There is an opportunity for disruptive innovation in the fashion industry by incorporating unique and eye-catching nail designs like the Southwest nails featured in this article into fashion collections and runway shows. - **Home Decor:** There is an opportunity for disruptive innovation in the home decor industry by creating home decor items utilizing warm color combinations similar to those highlighted in the Southwest nails featured in this article. ## Related on Trend Hunter - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md) - [Puzzle Cube-Inspired Nail Kits](https://www.trendhunter.com/trends/orly-x-rubiks.md) - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [Citrus-Inspired Press-Ons](https://www.trendhunter.com/trends/sumo-citrus-x-chillhouse.md) - [Customization-Friendly Nail Art Products](https://www.trendhunter.com/trends/nail-art-studio.md) - [Magnetic Nail Polish Strips](https://www.trendhunter.com/trends/magnetic-nail-polish-strip.md)