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# Refined Casualwear Collections
FME Apparel Boasts Breezy and Elegant Everyday Wear

By Kalin Ned | Published 2018-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/refined-casual-wear
References: [fmeapparel.au](http://fmeapparel.com.au/?utm_source=The+Daily+Good&utm_campaign=44c5cbede4-EMAIL_CAMPAIGN_2018_03_23&utm_medium=email&utm_term=0_cfbed2f865-44c5cbede4-145553441)

FME Apparel is a Melbourne-based fashion label that manufactures refined casualwear that is whimsical, bold, carefree and comfortable. The garments are produced locally with an emphasis on [organic fabrics](https://www.trendhunter.com/trends/uniqlos-2025-springsummer) and poetic inspiration.

FME Apparel's refined casualwear collections are centered around [great comfort and adorable style](https://www.trendhunter.com/trends/lazy-daze-collection). For example, the peach Winter Stellar Pant offers a wide-leg fit with a slightly dropped crotch. Made out of linen, the piece would go smashingly with the similarly colored Buttoned Blouse that boasts a button-up design on the back.

The garments in FME Apparel's Autumn 2018 collection offer the perfect opportunity for consumers to support a small independent business, whose fashion merit is noticeably expressed in its clothing silhouettes.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 60% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Local and Organic Fabric:** Fashion labels that focus on locally made products and organic fabrics as a unique selling point will gain a competitive edge.
- **Comfortable Chic:** Apparel lines that prioritize comfort and ease of wear, while also showcasing unique silhouettes can gain popularity among fashion-conscious consumers.
- **Independent Fashion:** Independent fashion brands offer a chance for consumers to support small businesses and stand out with unique and carefully crafted collections.

### Sectors Adopting This

- **Fashion and Apparel:** The fashion industry can benefit from incorporating unique fabric materials, offering loose and comfortable silhouettes, and supporting independent and small fashion businesses.
- **Sustainable Fashion:** The rise of sustainable fashion and eco-friendly manufacturing practices in the apparel industry can support the use of organic and locally-made materials.
- **Small Business Retail:** The growing popularity of supporting small and independent fashion retailers can create opportunities for emerging businesses like FME Apparel.

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