# Refillable Toothpaste Dispensers Happier Beauty Has Launched an Aluminum Toothpaste Tube By Colin Smith | Published 2022-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refillable-toothpaste-dispenser References: [springwise](https://www.springwise.com/innovation/retail/refillable-tooth-paste-dispenser?utm_source=rss&utm_medium=rss&utm_campaign=refillable-toothpaste-dispenser-makes-teeth-cleaning-more-sustainable) & [happierbeauty](https://happierbeauty.com/) Happier Beauty, the Britain-based sustainable lifestyle brand, has debuted a refillable toothpaste dispenser to reduce toothpaste tube waste. While the brand has previously offered recyclable toothpaste tubes, it opted to take it one step further and create a toothpaste dispenser that is fully washable and reusable. This dispenser is made from 50% [recycled plastic and aluminum](https://www.trendhunter.com/trends/sunkiss), which means it can be washed without harmful particles seeping into the toothpaste. The dispenser features a chromatic aluminum shell, a recycled plastic interior, an aluminum lid, and a recycled plastic dispenser nozzle. The brand's shortened name, 'Happier,' appears on the side of the tube, making this dispenser double as an art piece for any bathroom. The dispenser is refilled through [capsules that can be inserted](https://www.trendhunter.com/trends/zero-1) into the front, which opens for convenient use. With this refillable toothpaste dispenser, Happier Beauty is continuing its commitment to circularity and sustainability in the personal care industry. Image Credit: Happier Beauty ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Zero Waste Personal Care:** Refillable toothpaste dispensers are part of a growing trend towards personal care products that aim to reduce waste and promote circularity in the industry. - **Sustainable Packaging:** The use of recycled materials in refillable toothpaste dispensers highlights the growing trend towards more sustainable packaging options for personal care products. - **Convenient Refill Systems:** Refillable toothpaste dispensers that feature easy-to-refill capsules are part of a trend towards more convenient and accessible refill systems for personal care products. ### Where This Applies - **Personal Care:** The launch of refillable toothpaste dispensers by Happier Beauty highlights a growing innovation opportunity for more sustainable and circular personal care products. - **Packaging:** Companies in the packaging industry can explore the opportunity to create more sustainable solutions, such as refillable toothpaste dispensers, for personal care products. - **Recycling:** Refillable toothpaste dispensers made from recycled materials highlight an innovation opportunity in the recycling industry for creating new, sustainable products. ## Related on Trend Hunter - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Recyclable Toothpaste Tubes](https://www.trendhunter.com/trends/colgate-toothpaste-tube.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Refillable Aluminum-Bottled Skincare](https://www.trendhunter.com/trends/sunkiss.md)