# Refillable Shampoo Packaging P&G Beauty is Launching a Reusable Aluminium Bottle System By Laura McQuarrie | Published 2020-10-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refillable-shampoo References: [businesswire](https://www.businesswire.com/news/home/20201022005081/en) & [pg](http://www.pg.com/) To improve upon hair product packaging and reduce waste, P&G Beauty is introducing its first-ever [reusable aluminum bottle system](https://www.trendhunter.com/trends/vanity-groups), which makes it much easier for consumers to make the most of [refillable shampoo solutions](https://www.trendhunter.com/trends/zero-1). This system aims to change the way consumers purchase and dispose of shampoo bottles and it pairs reusable 100% aluminum bottles with [recyclable refill pouches](https://www.trendhunter.com/trends/refillable-packaging-innovation) made using 60% less plastic. This system is being introduced for a range of brands, including Head & Shoulders, Pantene, Herbal Essences and Aussie, all with the intention of decreasing the number of virgin plastic bottles that need to be produced yearly. Environmentally conscious consumers can look forward to being able to use the reusable packaging and refill pouches from P&G Beauty brands as of 2021. As Virginie Helias, P&G’s Chief Sustainability Officer, says: "It’s no longer about if or what we can do, but how quickly we can do it - the window is now for embracing new sustainable lifestyles.” Image Credit: P&G Beauty ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Packaging:** The introduction of a reusable aluminum bottle system for shampoo packaging is a disruptive innovation opportunity for companies to reduce waste and promote sustainability. - **Refillable Solutions:** The use of refill pouches with 60% less plastic presents an opportunity for businesses to offer convenient and eco-friendly alternatives to traditional single-use packaging. - **Sustainable Lifestyles:** The shift towards embracing new sustainable lifestyles opens doors for innovative products and services that cater to environmentally conscious consumers. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty and personal care industry can explore reusable packaging and refillable solutions to reduce plastic waste and meet consumer demand for sustainable products. - **Packaging:** The packaging industry can leverage the demand for sustainable packaging solutions by developing reusable systems and eco-friendly materials. - **Consumer Goods:** Consumer goods companies can align with the trend of sustainable lifestyles by offering refillable packaging options, contributing to a more sustainable future. ## Related on Trend Hunter - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Refillable Aluminum-Bottled Skincare](https://www.trendhunter.com/trends/sunkiss.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Inner-Bottle Replacement Systems](https://www.trendhunter.com/trends/vanity-groups.md) - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md)