# Refillable Perfume Packaging Sillages Paris' Packaging is Infinitely Refillable & Easy to Recycle By Laura McQuarrie | Published 2021-05-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refillable-perfume-packaging References: [premiumbeautynews](https://www.premiumbeautynews.com/en/sillages-paris-launches-its) & [sillagesparis](https://sillagesparis.com/en/) Sillages [Paris](https://www.trendhunter.com/trends/aelis) is adopting [refillable perfume packaging](https://www.trendhunter.com/trends/aptar-beauty) that's easier to recycle for a lower environmental impact. The brand specializes in making handcrafted perfumes and the brand's commitment to sustainability speaks to consumers who are looking to make mindful purchases. There's a new cubic bottle that's made with 45.6% recycled PCR and PIR (post industrial recycled) glass. Notably, the bottles include no metallization or laser etching. When it comes time to replenish the fragrance inside, customers can opt for a 100ml refill made with [recyclable aluminum](https://www.trendhunter.com/trends/sunkiss-products). The bottle has a screw ring so that the pump can be removed and then replaced once the eco-friendly fragrance packaging is full again. Now, customers have a more sustainable way to enjoy the brand's personalized scents created with artificial intelligence and machine learning. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Refillable Packaging:** The increased consumer demand for eco-friendly packaging creates opportunities for brands to adopt refillable packaging solutions. - **Recyclable Materials:** The focus on reducing environmental impact is prompting brands to leverage more recycled and recyclable materials in their production processes. - **Personalized Scents:** The use of artificial intelligence and machine learning in creating personalized fragrances provides an opportunity for differentiation in the fragrance industry. ### Where This Applies - **Fragrance:** Fragrance brands can adopt refillable and recyclable packaging solutions, while leveraging artificial intelligence and machine learning to create personalized fragrances. - **Packaging:** Packaging companies can develop innovative and sustainable packaging solutions that reduce environmental impact and support the circular economy. - **Consumer Goods:** Consumer goods companies across all industries can adopt more eco-friendly packaging solutions as part of their sustainability initiatives. ## Related on Trend Hunter - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [Sustainable Disposing Initiatives](https://www.trendhunter.com/trends/the-perfume-shop.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Refillable Aluminum-Bottled Skincare](https://www.trendhunter.com/trends/sunkiss.md) - [Refillable Flower-Mimicked Fragrance Bottles](https://www.trendhunter.com/trends/aptar-beauty.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md)