# Aluminum-Free Refillable Deodorants Dove Refillable Deodorant Comes in a Stainless Steel Case By Laura McQuarrie | Published 2021-01-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refillable-deodorants References: [allure](https://www.allure.com/story/dove-refillable-deodorant-exclusive-review) & [unilever](https://www.unilever.com/news/press-releases/) In a push to reduce the reliance on plastic waste, [Dove](https://www.trendhunter.com/trends/dove-vitamincare-deodorant) is introducing its first-ever [refillable deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs) and they offer a mindful new way for people to replenish this body care staple. The palm-sized product comes in a stainless steel case that's protected by secondary packaging made from 100% Forest Stewardship Council-grade paper. The durable, minimalist deodorant case consists of 54% less plastic than the plastic applicators that came before it, and as it's meant to be a one-time purchase, it's backed by a lifetime guarantee. Within the sturdy stainless steel case, there's Dove [0% Aluminum-Free Deodorant](https://www.trendhunter.com/trends/w-aluminum-free-deodorant), which is made without aluminum salts and helps to promote freshness with scents like Coconut & Pink Jasmine and Cucumber & Green Tea. Image Credit: Dove ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Deodorants:** Refillable deodorants are becoming a popular choice for eco-conscious consumers, presenting opportunities for brands to create sustainable and innovative refill systems for their products. - **Minimalist and Sustainable Packaging:** As consumers become more environmentally aware, brands can use minimal, sustainable packaging that uses eco-friendly materials and reduces waste to attract and retain customers. - **Aluminum-free Products:** Aluminum-free deodorants are trending due to health concerns, creating opportunities for brands to develop effective alternatives using natural ingredients. ### Industries Being Reshaped - **Beauty and Personal Care:** Refillable deodorants and sustainable packaging are disrupting the personal care industry as environmentally conscious consumers demand more eco-friendly options. - **E-commerce and Retail:** The rise of e-commerce and stores offering zero-waste refill stations present opportunities for retailers to cater to the growing demand for eco-friendly products and packaging. - **Manufacturing:** Manufacturers can capitalize on the trend of refillable deodorants by developing innovative refillment systems and eco-friendly packaging technologies that create a circular economy. ## Related on Trend Hunter - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Nourishing Vitamin-Enriched Deodorants](https://www.trendhunter.com/trends/dove-vitamincare-deodorant.md)