# Refillable Antiperspirant Kits Old Spice's Refillable Cases Avoid Single-Use Plastic Packaging By Laura McQuarrie | Published 2021-02-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refillable-antiperspirant References: [businesswire](https://www.businesswire.com/news/home/20210209005359/en/) & [oldspice](http://www.oldspice.com/) Thanks to its sustainable new [refillable antiperspirant cases](https://www.trendhunter.com/trends/refillable-packaging-innovation), [Old Spice](https://www.trendhunter.com/trends/old-spice-total-body-deodorant) is making it easier for consumers to make sustainable choices without having to compromise when it comes to 48-hour sweat protection. In the fight against plastic, tons of brands have created [refillable deodorant packaging](https://www.trendhunter.com/trends/scented-refillable-deodorant), including Old Spice, which launched Aluminum Free deodorants in recyclable paper tube packaging with 100% FSC certified paperboard. Now, the brand is introducing a waste-reducing option for antiperspirant. The starter kit introduces a user-friendly case that can easily be replenished as needed with the purchase of refills. Freddy Bharucha, SVP P&G Personal Care, says “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 91% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Refillable Antiperspirant Packaging:** Sustainable alternatives to traditional antiperspirant packaging can be explored by other personal care brands to reduce waste and provide affordable options for consumers. - **Sustainable Personal Care:** The demand for sustainable and eco-friendly personal care products is increasing, providing opportunities for brands to differentiate themselves with innovative, sustainable packaging solutions. - **Affordable Sustainability:** Offering affordable sustainable options for everyday products can attract a wider range of consumers who want to reduce their environmental impact without compromising on quality. ### Where This Applies - **Personal Care Industry:** The personal care industry can benefit from exploring sustainable packaging options for a variety of products, including deodorants and antiperspirants, to meet evolving consumer demand for eco-friendly products. - **Packaging Industry:** The packaging industry can innovate to provide more sustainable alternatives to traditional single-use packaging for personal care products, in line with increasing consumer demand for eco-friendly options. - **Eco-friendly Retail Industry:** Eco-friendly retailers have the opportunity to attract consumers looking for affordable and sustainable options for everyday products, such as refillable antiperspirant cases, to reduce waste and promote sustainability. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md)