# Shower Gel Refill Stations These Stations Replenish Bottles of Nivea Creme Soft or Creme Sensitive By Laura McQuarrie | Published 2020-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refill-station References: [premiumbeautynews](https://www.premiumbeautynews.com/en/beiersdorf-tests-first-refill) In an effort to reduce plastic waste and help environmentally minded consumers easily access refill stations, Beiersorf is resting a [refill station for Nivea shower gels](https://www.trendhunter.com/trends/zero-1). In a drugstore chain in Hamburg and Karlsruhe, the German cosmetics company is offering a simple way for consumers to replenish their empty bottles of the Nivea Creme Soft or the Nivea Creme Sensitive shower gel. With this solution, [plastic bottles can be refilled](https://www.trendhunter.com/trends/refillable-packaging-innovation) up to three times using a special barcode. After this point, consumers are asked to return their bottle for the sake of hygiene, so that it can be properly recycled—and they will get a new bottle and a first filling for free. As Caroline Zia, R&D Senior Engineer at [Beiersdorf](https://www.trendhunter.com/trends/nivea-creme-tin), describes: "We see the concept as a start for offering consumers individual products in the future that match their own wishes right in the store." Image Credit: Beiersdorf ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Shower Gel Bottles:** The trend towards refillable shower gel bottles is growing as a solution to reduce plastic waste and promote sustainability. - **In-store Refill Stations:** In-store refill stations are becoming a popular way for brands to offer consumers a more sustainable option for their personal care products. - **Consumer Hygiene Concerns:** Consumer hygiene concerns are driving innovative solutions for refillable personal care products, such as using special barcodes and offering first-time free refills. ### Sectors Adopting This - **Personal Care:** The personal care industry can capitalize on the refill station trend by offering sustainable and convenient solutions to consumers while reducing plastic waste. - **Retail:** Retailers can benefit from in-store refill stations by attracting environmentally-minded consumers with sustainable options for their personal care products. - **Waste Management:** The waste management industry can play a role in the refill station trend by developing new recycling infrastructure and processes for refillable personal care products. ## Related on Trend Hunter - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Sustainable Chemical Refill Centers](https://www.trendhunter.com/trends/the-friendly-chemical-co.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Refillable Body Lotion Ranges](https://www.trendhunter.com/trends/dionis-goat-milk-skincare.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md)