# Refillable Beauty Collections WWP Beauty's Refill Revolution Collection Promotes Circular Design By Laura McQuarrie | Published 2021-10-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/refill-revolution References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/WWP_Beauty_kickstarts_Refill_Revolution_with_ecofriendly_new_packaging_solutions/180058) Private label cosmetics and packaging manufacturer WWP Beauty introduced the Refill Revolution collection to support environmentally conscious consumers and brands, and its components help to support the future of circular design. The product packaging is helpful for [reducing carbon emissions](https://www.trendhunter.com/trends/world-refill-day) across a variety of categories, including [skincare, cosmetics, hair care](https://www.trendhunter.com/trends/hairstory-new-wash) and beyond. Notable designs include the Refill Revolution Airless Pens with a cooling metal ball roller for targeted treatments and serums, or oval brushes or micro rollers. There's also the Multi-Use Face Stick, which produces 72% fewer greenhouse gas emissions than its non-refillable counterparts, as well as the companion Multi-Use Body Stick for body care and hygiene products. Thanks to an Eco-Analyzer tool, WWP Beauty is capable of identifying the carbon emissions reduction percentages and the impact that these sustainable packaging solutions have. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Circular Design:** Refillable beauty collections support circular design and provide opportunities for companies to reduce carbon emissions. - **Sustainable Packaging:** WWP Beauty's Refill Revolution collection highlights the need for sustainable packaging in the skincare, cosmetics, and hair care industries, driving innovation in the sector. - **Greenhouse Gas Reduction:** The use of refillable beauty collections reduces greenhouse gas emissions across multiple categories, creating opportunities for companies to focus on eco-friendliness in their products. ### Where This Applies - **Cosmetics:** Refillable beauty collections have a significant impact on the cosmetics industry, as they promote eco-friendliness and create an opportunity for innovation in packaging design. - **Skincare:** The Refill Revolution collection emphasizes the need for sustainable packaging in the skincare industry and presents opportunities for companies to explore alternative packaging solutions. - **Hair Care:** WWP Beauty's eco-friendly packaging options extend to the hair care industry, providing companies with new opportunities to reduce their carbon footprint. ## Related on Trend Hunter - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Refillable Cosmetic Campaigns](https://www.trendhunter.com/trends/jointherefillmovement.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md)