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# Refashion
Upcycling and Re-Styling are the New Organic When It Comes to Style

By the Green Vixen | Published 2009-05-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/refashion
References: [thegreenvixen](http://www.thegreenvixen.com)

Barneys New York is doing it, Yves St. Laurent is doing it - just like [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-2) or The Green Vixen. Call it re-styled, up-cycled or refashioned clothing: all these hot fashion designers turn [pre-loved clothing](https://www.trendhunter.com/trends/preowned-platform) into one-of-a-kind eco-fashion outfits.

The advantages are clear: It is the ultimate in [eco-friendly](https://www.trendhunter.com/trends/regeneration-nation) as it re-uses materials and creates no production waste. And then - it's truly unique: no other celeb is going to sport the same dress. Ever.

**Implications** - The Green Vixen will keep you on the cutting edge of the eco-movement styles, whether it be refashioned, upcycled or anything in between. You will certainly find all kinds of unique pieces either for you or the eco-minded friend in your life.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 79% | Activity: 54% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Re-styling Fashion:** Disruptive innovation opportunity: Develop a platform that connects fashion designers who specialize in re-styling, upcycling, and refashioning clothing with consumers looking for one-of-a-kind eco-friendly pieces.
- **Upcycled Clothing:** Disruptive innovation opportunity: Create a sustainable fashion brand that exclusively produces upcycled clothing, tapping into the growing demand for eco-friendly and unique fashion pieces.
- **Eco-friendly Fashion:** Disruptive innovation opportunity: Develop a mobile app that allows consumers to easily locate and purchase eco-friendly fashion items from various brands, promoting sustainability in the fashion industry.

### Who This Affects Most

- **Fashion Design:** Disruptive innovation opportunity: Integrate 3D printing technology into fashion design processes to enable efficient production of unique eco-friendly garments.
- **Sustainable Fashion:** Disruptive innovation opportunity: Create a subscription-based service that allows customers to rent high-quality, upcycled designer clothing, reducing the need for fast fashion and promoting circular economy.
- **Mobile Retail:** Disruptive innovation opportunity: Build an augmented reality shopping app that enables users to virtually try on and purchase upcycled fashion items from different online retailers, providing a personalized and sustainable shopping experience.

## Related on Trend Hunter

- [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)
- [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)
- [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md)
- [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md)
- [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)
- [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md)
- [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md)
- [Sustainable Fashion Store Openings](https://www.trendhunter.com/trends/reformations-new-vancouver-location.md)
- [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)
