# Endlessly Interchangeable Sneakers REEWAY Footwear Lets You Customize Your Skeakers By Grace Mahas | Published 2020-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reeway-footwear References: [kickstarter](https://www.kickstarter.com/projects/reeway/reeway-footwear-100-interchangeable-unisex-sneaker-brand) & [instagram](https://www.instagram.com/reewayfootwear/?hl=fr) The sneaker culture has gained more and more fans and to appeal to consumers in the saturated market, brands are allowing consumers to [customize their kicks](https://www.trendhunter.com/trends/sneaker-maker) to their liking. One brand setting itself apart is REEWAY Footwear -- a sneaker brand that takes the concept of customization to a new level. REEWAY Footwear shoes are designed in France and handmade in Portugal. The multi-style shoes are available with either a white or black base and feature 78 skins that let you easily personalize the appearance of your sneakers. The skins easily attach to your sneaker using velcro to add a bespoke and elevates aesthetic. The project is currently launched on [Kickstarter](https://www.trendhunter.com/trends/waterproof-knit-shoes) with prices beginning at $125 USD. Image Credit: REEWAY Footwear ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Customizable Sneakers:** REEWAY Footwear takes customization to a new level with interchangeable skins for sneakers. - **Sneaker Culture:** Consumer demand for personalized sneakers drives brands to offer customization options. - **Velcro Attachable Skins:** The use of velcro makes it easy to attach and detach skins for customized sneakers. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore customizable options to meet consumer demand for personalized sneakers. - **Fashion Accessories:** Fashion accessory brands can incorporate customizable elements into their products to cater to consumer preferences. - **E-commerce:** E-commerce platforms can create online customization tools to allow customers to personalize their sneaker purchases. ## Related on Trend Hunter - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Custom Adaptive Slipper Designs](https://www.trendhunter.com/trends/swapz-modular-slippers.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Modular Mix-and-Match Footwear](https://www.trendhunter.com/trends/commbi.md)