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# Comical Candy Bar Ads
Reese's Super Bowl Commercial for the Take5 Bar Explores Idioms

By Laura McQuarrie | Published 2020-01-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-super-bowl
References: [marketingdive](https://www.marketingdive.com/news/super-bowl-LIV-2020-ad-tracker/568839/) & [hersheys](https://www.hersheys.com/reeses/en_us/take5.html)

While most people know [Reese's](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips) for its peant butter cups, the brand's Take5 bar is the star of Reese's Super Bowl ad. The bar has five main ingredients, including not just the beloved pairing of [peanut butter and chocolate](https://www.trendhunter.com/trends/reeses-peanut-butter-white-bar) but also crunchy peanuts, [caramel and pretzels](https://www.trendhunter.com/trends/butterfinger-salted-caramel).

The 'Rock' Super Bowl ad is based around the idea that this bar is "the best candy bar you’ve never heard of." The ad spot unfolds with a woman in an office wondering why people haven't heard of the bar and her conclusions play off of idioms like "living under a rock," "being born yesterday" or even "being raised by wolves." All of the woman's co-workers are literally depicted in these scenarios, excusing them from being familiar with Take5.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 39% | Activity: 93% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Unique Candy Bar Commercials:** Disruptive innovation opportunity: Creating unconventional and humorous advertisements to stand out in the crowded candy bar market.
- **Exploring Unconventional Candy Ingredients:** Disruptive innovation opportunity: Experimenting with unique flavor combinations and unexpected ingredients to create innovative and differentiated candy bars.
- **Marketing Based on Idioms and Cultural References:** Disruptive innovation opportunity: Leveraging idioms and cultural references in marketing campaigns to connect with consumers and create memorable brand experiences.

### Who This Affects Most

- **Confectionery:** Disruptive innovation opportunity: Reimagining traditional candy bars by incorporating new ingredients and exploring innovative packaging and visual branding.
- **Advertising:** Disruptive innovation opportunity: Developing cutting-edge and humorous advertisements that break the mold of traditional candy bar commercials and capture audience attention.
- **Marketing:** Disruptive innovation opportunity: Creating out-of-the-box marketing strategies that incorporate cultural references and resonate with consumers on a deeper level.

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- [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md)
- [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md)
- [Five-Ingredient Ice Cream Treats](https://www.trendhunter.com/trends/reeses-take-5-blizzard.md)
- [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md)