# Chocolate Peanut Butters The New Reese's Spread is Going to Change How We Eat Almost All Food By Alyson Wyers | Published 2014-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-spread References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/move-over-nutella-theres-a-reeses-peanut-butter-chocolate-spread/) & [hersheys](http://www.hersheys.com/reeses/spreads) Giving Nutella a run for its money is the recently announced [Reese's](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit) Spread. The chocolate peanut butter spread is about to revolutionize the way you eat foods like celery, waffles, toast, apples, strawberries, s'mores and shortbread cookies. This is on the heels of [Hershey](https://www.trendhunter.com/trends/reeses-pbj-filled-pretzels) announcing they would be selling a range of chocolate flavored spreads. After already popularizing their combination of peanut butter and chocolate in the form of [Reese's Peanut Butter Cups](https://www.trendhunter.com/trends/2025-easter-treats), it makes sense Hershey would want to capitalize on a spread. This product will be an absolute game changer when it comes to peanut butter sandwiches, caramel apples and everyone's favorite campfire confection -- the s'more. It makes a great dip for a number of fruits as well. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Chocolate Peanut Butter Spreads:** The new Reese's Spread is disrupting the way we eat foods by introducing a combination of chocolate and peanut butter in a spreadable form. - **Flavored Spreads:** Hershey's entry into the chocolate flavored spreads market is creating opportunities for innovation in the spread industry. - **Alternative Nutella:** Reese's Spread is challenging Nutella's dominance in the market by offering a delicious chocolate peanut butter spread. ### Who This Affects Most - **Food and Beverage:** The introduction of chocolate peanut butter spreads is revolutionizing the food and beverage industry by providing a new flavor combination for consumers. - **Snack Foods:** The availability of the Reese's Spread is creating disruptive innovation opportunities for snack food companies looking to incorporate the popular chocolate peanut butter flavor into their products. - **Spreadable Condiments:** The launch of the Reese's Spread is opening doors for innovation in the spreadable condiments industry, as companies explore new flavor combinations and textures. ## Related on Trend Hunter - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Frozen Peanut Butter Treats](https://www.trendhunter.com/trends/reeses.md)