# Fashion-Collaborative Cereals Reese's Puffs Joins AMBUSH on a New Special Edition Cereal By Amy Duong | Published 2022-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-puffs References: [highsnobiety](https://www.highsnobiety.com/p/ambush-reeses-puffs-cereal-collaboration/)  Luxury streetwear imprint AMBUSH works in collaboration with [Reese's Puffs](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch) on a special new edtion of the cereal box that is set to launch this Fall season. The design highlights an orange carton that is updated with AMBUSH branding in a galactic theme over the crunchy peanut butter corn puffs. It has '[AMBUSH UNIVERSE](https://www.trendhunter.com/trends/chrome-puff)" over the front and sides of the design. The back of the box reads "Ready to enter the next breakfast dimension?" This is not the first time that [General Mills](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs) has worked alongside fashion culture as it has a history of pop culture and fashion projects. This has been seen in the past as KITH co-signed churro-flavored Cinnamon Toast Crunch, Travis Scott and Reese's Puffs, and much more. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 94% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Food Packaging:** Brands can collaborate with fashion designers to create eye-catching and collectible product packaging, increasing customer engagement. - **Designer Food Collaborations:** Food brands partnering with high-end designers for exclusive, limited edition products can garner attention and boost their luxury appeal. - **Pop Culture-inspired Food Products:** Innovation in food production through incorporation of pop culture references can provide a unique brand experience and attract exclusive consumer groups. ### Where This Applies - **Fashion Industry:** The fashion industry can explore collaborations with food and beverage brands to expand their reach and maintain relevance in various lifestyle sectors. - **Food & Beverage Industry:** Food brands can innovate by partnering with notable designers or celebrities to reach new audiences and create unique product offerings. - **Marketing and Advertising:** By leveraging pop culture and collaborative design approaches, marketers can introduce fresh campaigns that incorporate multiple industries and generate buzz. ## Related on Trend Hunter - [Collectible Chrome Purse-Bowls](https://www.trendhunter.com/trends/chrome-puff.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Basketball Player-Approved Cereals](https://www.trendhunter.com/trends/angel-x-reeses-puffs.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Anime-Themed Cereal Boxes](https://www.trendhunter.com/trends/reeses-puffs-1.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Peanut Butter Cup Cereals](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers.md) - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md)