# Crunchy Candy Bar Cereals Reese's Puffs Cluster Crunch Cereal Offers a Textural Experience By Michael Hemsworth | Published 2021-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch References: [hypebeast](https://hypebeast.com/2021/11/reeses-puffs-new-cluster-crunch-cereal-launch-info) & [generalmills](https://www.generalmills.com)  The [Reese's Puffs](https://www.trendhunter.com/trends/reeses-puffs) Cluster Crunch cereal is a new offering from [General Mills](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers) that will provide consumers of all ages with a new way to enjoy the premium flavor of sweet peanut butter and chocolate in a new way. The cereal is made with the same peanut butter and chocolate-flavored pieces from the [original Reese's Puffs cereal](https://www.trendhunter.com/trends/angel-x-reeses-puffs), but they have bee formed into smaller cluster formations. This provides a burst of premium flavor, while also providing a crunchy yet light texture for avid fans to enjoy in the morning or as a snack. The Reese's Puffs Cluster Crunch cereal is slated to start arriving on store shelves at select retailers starting later this month with a larger nationwide rollout taking place in January 2022. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Textural Cereal Innovation:** The introduction of cluster formations in cereals offers an innovative way to provide texture to sweet flavors. - **Premium Flavor Offerings:** Introducing premium, well-known brand flavors into cereals provides an opportunity for brands to stand out in a crowded market. - **Versatile, Snackable Cereal Options:** Creating cereal options that can be enjoyed as a snack or on-the-go meal provides convenience to busy consumers. ### Who This Affects Most - **Consumer Packaged Goods:** CPG companies can take advantage of introducing new flavors and textures to traditional cereals to generate interest and increase sales. - **Retail:** By carrying exclusive cereal offerings, retailers can drive traffic to their stores and create a competitive edge. - **Snack Food Production:** The use of cereal clusters in snack food production can create unique textures and flavor combinations that stand out to consumers. ## Related on Trend Hunter - [Peanut Butter Cup Cereals](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Cereal-Stuffed Peanut Treats](https://www.trendhunter.com/trends/big-cups.md) - [Textural Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md) - [Nutty Cereal-Topped Cookies](https://www.trendhunter.com/trends/chocolate-peanut-butter-puffs-cookie.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md)