# Chocolatey Easter-Themed Cereals The Reese’s Puffs Bunnies Cereal is Back for a Limited Time By Michael Hemsworth | Published 2021-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reeses-puffs-bunnies References: [chewboom](https://www.chewboom.com/2021/01/31/general-mills-welcomes-back-reeses-puffs-bunnies/) & [generalmills](https://www.generalmills.com) The [Reese’s](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers) Puffs Bunnies cereal is a returning fan-favorite breakfast product that will be arriving just in time for Easter to get consumers of all ages excited for the arrival of springtime. The cereal features a familiar flavor of chocolate and [Reese's peanut butter cups](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit), which has been infused into bunny-shaped puffed corn pieces. This will make the cereal the perfect option to enjoy in the morning in anticipation of an [Easter egg hunt](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs). The Reese’s Puffs Bunnies cereal is being launched in two size options including a mid-size box and a Family Size box, which are priced at $2.50 and $3.99, respectively. The cereal is being launched nationwide at a range of major retailers, but only for a limited time while supplies last. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Easter-themed Cereals:** Seasonal cereals infused with themed flavors can attract consumers during holiday periods. - **Novelty-shaped Cereal Pieces:** Creating cereal shapes that match themes or seasons can help to generate interest and drive sales. - **Limited-time Releases:** Creating a sense of urgency and exclusivity around certain products, through only releasing them for a limited period, can attract consumers and drive sales. ### Sectors Adopting This - **Food and Beverage:** Innovative cereal flavors and shapes present an opportunity for food and beverage companies to differentiate themselves in a crowded market. - **Seasonal Retail:** Specialty retailers that sell seasonal products can leverage the excitement of holidays to drive foot traffic and sales. - **Marketing and Advertising:** Creating a limited-time product can be a marketing strategy that helps companies build buzz and generate sales. ## Related on Trend Hunter - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Peanut-Butter-Chocolate Easter Treats](https://www.trendhunter.com/trends/2025-easter-treats.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md) - [Peanut Butter Cup Cereals](https://www.trendhunter.com/trends/reeses-puffs-peanut-butter-lovers.md) - [Nutty Nighttime Chocolate Cereals](https://www.trendhunter.com/trends/dark-chocolate-reeses-puffs.md) - [Easy-to-Enjoy Easter Chocolates](https://www.trendhunter.com/trends/reeses-peanut-butter-mini-eggs.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Animal-Inspired Easter Candies](https://www.trendhunter.com/trends/hershey-easter-products.md)